#MarchADness 2016: the Elite 8
Congrats to the #MarchADness 2016 Elite 8!
Week 2 of March ADness is upon us and it’s time to see which campaigns came out on top! Check out the Elite 8 videos below to see if your favorite spots made it into round 2, and don’t forget to vote this week for the videos that you want to see in the Final 4. Voting closes Sunday, March 27th at 11:59 pm EST.
Inspired by the experiences and stories of Jacob, a boy with Autism, this PSA takes audiences on an imaginative journey to help teach parents about the signs of Autism. Autism Speaks, BBDO and Lobo NYC partnered to encourage parents to learn all of the signs of Autism. Visit AutismSpeaks.org/signs for more.
Most kids and teens witness bullying, but many don’t know how to help. This animated PSA tells the story of Jack, a teen who’s being bullied. Created by Goodby Silverstein & Partners, it shows witnesses that when they see bullying, they can use a new eye emoji to do something about it. Visit IWitnessBullying.org for more.
Texting and Driving Prevention vs. Shelter Pet Adoption
Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that’s enough time to cover the length of a football field blindfolded. In these PSA, the National Highway Traffic Safety Administration and Pereira & O’Dell provide a glimpse into the life of a guy named Todd as a reminder that it’s never okay to text and drive. Visit StopTextsStopWrecks.org for more.
Amazing adoption stories start in shelters — like the story of Keyboard Cat: shelter pet and globally recognized pianist, Hamilton Pug: shelter pet and life of the party, or Toast: shelter pet and fashion icon. With creative from J. Walter Thompson, these three internet-famous pets helped The Humane Society of the United States and Maddie’s Fund share the message: “Start A Story, Adopt” to encourage Americans to adopt pets from shelters. Visit TheShelterPetProject.org for more.
Adoption From Foster Care vs. Domestic Violence Prevention
As a parent, there are no perfect answers — but you don’t have to be perfect to be a perfect parent and this humorous PSA shows it. The U.S. Department of Health and Human Services, AdoptUSKids and kbs+ teamed up to help encourage families to adopt from foster care. Visit AdoptUSKids.org for more.
We teach boys how to hit a baseball — but how much time do we spend teaching them what not to hit? Futures Without Violence and RSA Films encourage fathers, uncles and other male role models to help prevent domestic violence by talking to boys at an early age about healthy relationships and respect for women and girls in this PSA, with voiceover from Forest Whitaker. Visit TeachEarly.orgfor more.
Underage Drinking and Driving Prevention vs. Discover the Forest
Most party fouls — like breaking that antique mirror while golfing in the living room — are pretty dumb. But underage drinking and driving is the ultimate party foul. The National Highway Traffic Safety Administration and Merkley+Partners discourage teens from drinking and driving underage by reminding them that they could lose their license…and their freedom. Visit UltimatePartyFoul.org for more.
Have kids lost their imaginations? Maybe it’s just been hiding in a forest nearby. To encourage families to spend more time in nature, the U.S. Forest Service and the Barbarian Group put fake VR headsets on kids so that they could test “the most realistic video game in development” and then captured the kids’ reactions as they discovered the forest. Visit DiscoverTheForest.org for more.
Mar 21 By: Hannah Kinisky