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How to make your users WANT to subscribe to your Newsletter

Jens Kuerschner
Add to Calendar POWER
7 min readMar 20, 2024

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Photo by Hannes Johnson on Unsplash

Websites are a dime a dozen these days. In order to get noticed, and to keep visitors engaged, website owners must provide value. A great way to do this is by offering a newsletter subscription. Newsletters provide relevant, timely information that can be a tremendous asset to website users.

But how to get people sign up?

There are a few things to keep in mind when crafting a newsletter subscription offer.

  • First, make sure the subscribe button is prominently displayed.
  • Secondly, provide a compelling reason for why users should sign up.
  • Lastly, offer a freebie or some type of incentive for subscribing.

Providing value to website users is essential for keeping them engaged. Newsletters are a great way to do this. By following a few simple tips, website owners can make their newsletter subscription offer irresistible.

Why you should keep on reading

But first, some more words about why this is relevant.

Assuming you have a website and business, there are many benefits to getting website visitors to subscribe to your newsletter. Perhaps the most obvious benefit is that it helps to grow your customer base and keep them informed about your latest products, services, and promotions. In addition, it allows you to build a relationship with your customers and keep them engaged with your brand.

Another key benefit is that it can help generate leads and sales. By sending out newsletters regularly, you can keep your brand top-of-mind for potential customers and remind them to visit your website or take action. In addition, by providing valuable and relevant content in your newsletters, you can position yourself and your business as experts in your industry. This can lead to more website traffic, sales, and conversions.

Finally, newsletter subscribers are typically more engaged and loyal than one-time website visitors. They are also more likely to share your content with their networks, which can help to grow your reach and visibility. In short, subscribing to a newsletter can be a highly effective way to grow your business and engage your customers.

How to Make Your Website More Inviting for Subscriptions

The number one reason why people don’t subscribe to newsletters is because they don’t see the value in it. If you can’t make it immediately clear to website visitors why they should sign up for your newsletter, you’re going to have a hard time getting people to subscribe.

Here are a few ways to make your website more inviting for newsletter subscriptions:

1. ADD A VISIBLE SIGN-UP FORM
The sign-up form for your newsletter should be prominently displayed on your website. Ideally, it should be above the fold so that visitors don’t have to scroll down to find it. The sign-up form should also be easy to spot — make sure it stands out from the rest of the content on your website.

2. MAKE THE BENEFITS OF SUBSCRIBING CLEAR
What’s in it for website visitors if they sign up for your newsletter? Make sure you answer this question on your website. list the benefits of subscribing to your newsletter prominently on your website so that visitors know what they’re signing up for.

3. USE A CALL-TO-ACTION
A call-to-action (CTA) is a statement that encourages website visitors to take a specific action. In this case, you want visitors to sign up for your newsletter. CTAs can be in the form of a button or a text link. They should be placed in strategic locations on your website, such as in the side bar, within blog posts, or at the end of articles.

4. OFFER A FREEBIE
People love freebies. Offering a freebie is a great way to entice website visitors to sign up for your newsletter. For example, you could offer a free eBook, a discount code, or a free trial. Make sure the freebie is relevant to your target audience and positioning so that people actually want it.

5. MAKE IT EASY TO SIGN UP
Signing up for your newsletter should be easy and straightforward. The sign-up form should be short and only ask for the necessary information, such as an email address. Ask for too much information and you’ll likely lose people’s attention.

BONUS: SNEAK IT INTO THE FLOW
When users are already “in action”, it is way more likely they do one more click — compared to doing a “cold start”.
You can use this to your advantage by adding additional sign-up forms into existing user journeys, like a checkout flow or people saving events to their calendar. Add to Calendar PRO is offering a smart solution to easily combine the latter one — click here for the detailed guide.

By following these tips, you can make your website more inviting for newsletter subscriptions and increase the number of people who sign up for your newsletter.

The Elements of a Good Newsletter

If you want to increase website subscriptions to your newsletter, you need to make sure that your newsletter is high quality and contains content that users will want to read. Here are the elements of a good newsletter that will make users want to sign up:

1. Relevant and compelling content
The content of your newsletter should be relevant to your users and something that they would find interesting and compelling. If your newsletter is just a rehashing of old news or information that can be found elsewhere, users won’t see the value in subscribing.

2. A clear and concise format
Your newsletter should be easy to read and understand, with a clear and concise format. Users should be able to quickly scan through the newsletter and easily find the information they’re looking for.

3. Regular updates
Users will only want to subscribe to a newsletter that is regularly updated with new content. If your newsletter is infrequent or contains outdated information, users will quickly lose interest.

4. Engaging writing
The writing in your newsletter should be engaging and interesting, with a personal voice that speaks to your users. Boring or stiff writing will turn users off and make them less likely to want to read your newsletter.

5. Visual appeal
Your newsletter should be visually appealing, with easy-to-read fonts and an attractive layout. Users should be able to quickly see what your newsletter is about and be drawn in by its appearance. Canva is a good source for at least some inspiration!

By following these tips, you can create a newsletter that users will actually want to subscribe to. By providing relevant and compelling content, having a clear and concise format, and making sure your newsletter is regularly updated, you can increase subscriptions and keep users coming back for more.

How to Get More People to Actually Read Your Newsletter

It’s important to have a clear understanding of what your subscribers are interested in receiving from you before you start writing your newsletter. Wasting their time with irrelevant content will only cause them to unsubscribe. So how can you make sure your newsletter is full of content that will keep them coming back for more?

Here are a few tips:

1. Keep it short
Your subscribers are busy people, so they likely won’t have the time to read a long newsletter. Keep your content concise and to the point to make it more likely that they’ll read it all the way through.

2. Make it visually appealing
No one wants to read a wall of text. Breaking up your content with images, infographics, and highlight boxes will make it more visually appealing and easier to skim.

3. Write compelling headlines
Your headlines should be clear, concise, and interesting enough to make your subscribers want to read more.

4. Use strong calls to action
Your newsletter should have a clear purpose, and your call to action should reflect that. Whether you want your subscribers to sign up for a webinar or download a white paper, make sure your call to action is clear and easy to follow.

5. Offer something exclusive
Make your newsletter worth subscribing to by offering exclusive content that your subscribers can’t find anywhere else. This could be coupon codes, early access to new products, or behind-the-scenes content.

By following these tips, you can make sure your newsletter is full of the type of content that will keep your subscribers coming back for more.

The Importance of Quality Over Quantity

It’s often said that the quality of something is more important than the quantity, and when it comes to website users and newsletter subscribers, this quality over quantity rule definitely applies.

The fact is, if you want people to actually read and engage with your newsletter, it needs to be chock full of quality content that is interesting, useful, and relevant to your target audience. There’s simply no substitute for this. You could have the largest quantity of subscribers in the world, but if your newsletter is full of low-quality content, no one is going to read it.

Think about it from your own perspective. Which newsletters do you actually read on a regular basis? The ones that are full of interesting, useful, and relevant information, or the ones that are full of low-quality content? I’m sure you can answer that question easily.

The same goes for website users. You could have the most popular website in the world, but if it’s full of low-quality content, users are going to quickly lose interest. On the other hand, a website with fewer users but high-quality content is more likely to keep those users engaged and coming back for more.

So, if you’re trying to build a subscriber base for your newsletter or website, focus on quality over quantity. It’s the only way to ensure that people will actually read and engage with your content.

The newsletter sign-up form is one of the most important elements on your website.

If you don’t have a form that’s prominently displayed and easy to use, you’re missing out on a valuable opportunity to engage with your website visitors. By following the tips in this article, you can make sure that your website’s newsletter sign-up form is effective and encourages users to subscribe.

I also love this post by HubSpot, in case you want to get even more inspiration:

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Jens Kuerschner
Add to Calendar POWER

Tech Founder, Leader, End-to-End Product/Program Manager, Full-Stack Developer, Marketing and Digitalization expert. 🚀 https://jenskuerschner.de