Learn more about your customers
More value for your money: addresses plus extra data
Over the past month we’ve been collecting data from Statistics New Zealand and building it into the AddressFinder database. Each address has been supplemented with extra metadata. You can which you can then for business improvements.
What is this new data?
It’s a mixture of geospatial, geopolitical and location classification information. Specifically:
- Meshblock (2018)
- Statistical area 1
- Statistical area 2
- Statistical area 2 name
- Urban rural ID
- Urban rural name
- Urban rural indicator ID
- Urban rural indicator name
- Community Board ID
- Community Board name
- Constituency ID
- Constituency name
- Maori Constituency ID
- Maori Constituency name
- Region ID
- Territorial Authority ID
- Territorial Authority Subdivision ID
- Territorial Authority Subdivision name
- Ward ID
- Ward name
- Land/Water ID
- Land/Water description
How do I get it?
In order to maintain backwards compatibility, we have added an optional parameter (census=2018) to the Metadata API request. When included, this parameter enables the return of the additional metadata. Without it there is no change to the API response.
Who wants it?
A better question might be — who would not want it? Government agencies and City Councils might be most keen for it but this data is perfect for connecting the dots between customers and Census data. Anyone wanting to ‘know their customer’ will be jumping on it.
Want to know more?
Check out the links below or get in touch with us — support@addressfinder.nz
