Adel ArajiTracking Buyer Behaviour & A/B testing with Solink — a product case studyHighlighting the discovery stages of a potential new product line at Solink4 min read·Feb 14, 2023----
Adel ArajiWhat’s next for Curve Smart Card?Developing a product strategy based on Curve’s set vision4 min read·Feb 5, 2023--1--1
Adel ArajiOn-Demand Pay, changing how we get paid: a product researchLet’s start with a huge throwback to the medieval times ⏮️. William works as an apprentice for the town’s master blacksmith. His life was…6 min read·Jan 30, 2023--1--1
Adel ArajiIncreasing signup and usage of KOHO & Neo Financial credit cards: a product studyA study targeting 2 fast-growing Fintech Startups in Canada: KOHO and Neo Financial. How could they acquire more users and increase usage?5 min read·Dec 13, 2022----