For the last couple of months our team has made a lot of steps forward in terms of Platform and business development. We have taken part in numerous events, from Web Summit in Lisbon to business breakfast at CCI France Russie. Those events helped us gain much experience, get valuable insights and gather many contacts of potential clients and partners, e.g. brands, businesses and agencies.
The best indicator of business development is the number of successful advertising campaigns. Within the last 3 months we have conducted 25 campaigns with such companies as Boft, Svyaznoy Travel, Doc+, Microsoft, Splat and many others. The overwhelming majority of feedback from our customers is extremely positive, some companies have become our regular customers right after the first campaign with our Platform. Here are just a few examples of such campaigns.
Speaking about software development, at the moment we have definitely moved much further, our image recognition neural nets are getting smarter and more accurate every day — at the moment the average recognition accuracy rate is 88%, up to 95% with some tags. Our exclusive AdHive TrainTool, a special web application that allows users to work with neural networks, collect and process datasets and run training procedures, has already attracted interest of many technological companies, as a tool to ease the learning process of their own AI modules.
In terms of Platform development, the biggest achievement so far is that we have finally enabled an ability to deposit and withdraw funds using credit cards. We have also introduced an audience intersection search feature, it has already been warmly accepted by a number of companies and agencies. The advertiser’s account in general has been slightly reworked and optimized.
The second great accomplishment here is a brand new website that we have recently rolled out. It looks unbelievably nice and welcoming, just like we wanted it to be and we can’t be more proud. Definitely worth checking out.
We have achieved much, but the biggest steps are still to be made and we are doing our utmost to make them as soon and firmly as possible. Stay tuned!
