The Blockchain techonlogy has made a lot of fuss within the last couple of years. Though the interest of the masses has been steadily decreasing lately after the over-hyped December 2017, it is way too early to declare it dead. We believe that blockchain will change lots of industries and markets, when they are ready for transformation.
At this very moment the society in general is much more aware about the Blockchain and cryptocurrencies than five years ago, unfortunately many people got negative experience when dealing with crypto in order to make a quick buck, as the overwhelming majority of such people are bearing significant losses.
But it doesn’t mean that Blockchain is bad or evil. As it happened with “dotcoms” in late 90s — early 00s. Millions were made, billions were lost. But the internet has not disappeared. It carried on and even nowadays the companys and individuals invent and develop more and more new ways to use it in our everyday life. Lets face it — if you read this, you probably can not imagine your life without access to the World Wide Web. And you should not feel bad about it, it is just a natural evolution process going on.
If we project the Blockchain hype on Dotcoms bubble, we clearly see that it is just a beginning of the real adoption. Now when the clouds of plain greed are scattered, lets zoom out from cryptocurrencies and focus on technology itself. It is rapidly developing and already being used by numerous banks, governments, private ventures, etc. Because despite all the issues it still one of the best solutions for decentralization the humanity ever come to. And it is still a very useful tool.
Speaking about advertising, where we specialize, the Blockchain can be incredibly efficent. It can help in lots of ways, such as:
Transparency and reliability of advertising deals
Digital marketing and the media market, which have faced serious challenges in terms of transparency, are interested in using the blockchain. The main interest is associated with increasing the transparency of the programmatic ecosystem. In particular, the blockchain is able to simplify calculations between various platforms and parties, such as ad networks, advertising agencies, brands, publishers, etc.
Moreover we should note that Blockchain-based smart contracts can provide a safe and secure way to arrange agreements, which are inevitable part of interactions between businesses.
Work with content
Smart contracts also provide the ability to interact with content creators on a whole new level. For example, there are some project whose protocol integrates with any social media platform and allows subscribers to express gratitude to bloggers, giving away valuable virtual gifts.
Blockchain provides an easy way to make calculations for each individual influencer or community member in different countries and in various languages, which automatically solves three major problems:
• Financial clearing;
• Regulatory paperwork;
• High commissions for the conversion of fiat currencies and bank transfers of a huge number of fiat micropayments;
Integrating blockchain opens plenty of digital doors allowing companies, agencies and brands to collaborate with crypto-infused platforms — wide capabilities for integration and cooperation.
Is mass adoption possible?
Though blockchain is living through a complicated period, we definitely will see it widely applied in plenties of everyday processes, it is just a matter of time. We suggest getting to know the basic concepts of this wonderfull piece of technology so you don’t miss is renaissance. Our company, in turn, is already actively promoting the advantages of blockchain technology integration and offering businesses to join us and try launching advertising campaigns through influencers with our blockchain-powered Platform.
Spread the crypto spirit
Cryptocurrency and blockchain have a promising future and we believe in the power of educating others about what is happening in this space. We want more people to get involved. Our friends at Liquid have written an eBook about how to get started in crypto, perfect for newcomers. Anyone with a verified Liquid account can help share the eBook to be in with a chance to earn some extra crypto. Spread the knowledge!