Keys to Successful Advertising Campaign: Lifehack from AdHive

It is an open secret that the most effective instrument of marketing advance today is advertising on the Internet, and especially — native videos. However, to make an advertising campaign successful, it is necessary to know the rules of its carrying out.

The AdHive team has picked 8 rules, usage of which makes possible to effectively advertise the brand through native videos.

8 rules of a successful advertising

For your advertising campaign to be successful, it is necessary to mind the following rules:

• Purpose definition. An accurate goal is a key to success. If the advertiser knows what he wants, then he will be able to correctly place priorities and to distribute the budget;
• Budget. Advertising always means expenses. It is difficult to receive a stunning result with the cheap budget, but even it is undesirable to be lost. Therefore the budget of advertising campaign has to be thought over to trifles. It is necessary to understand how much money you are ready to spend on each new client;
• Target audience — people whom your advertising is aimed. It is an important point of any advertising campaign as thorough studying of the target audience will allow creating content which is effectively advertising your product. The better coverage of the target audience will be carried out, the better the result is. Otherwise, money for advertising will be spent in vain as the effect will be minimum or absent;
• Individual approach. You shouldn’t use one universal method, stamping the advertising campaigns of different subject and under various target audience. It is a failed approach as in each separate case the individual decision is necessary;
• The choice of platforms for placement. As it is about native video advertising, it is better to extend it through bloggers, video channels, social networks and also thematic resources;
• Call to action. Your advertising has to call target audience for action. At the same time, it has to be clear to people what action needs to be made. For this purpose native video advertising has to be placed in the corresponding context and bear itself the message clear to audience;
• Tracking of the return answer — feedback. After the start of an advertising campaign, it is necessary to trace how it has come to target audience. Only in such a way it is possible to reveal weak points of a campaign and to correct the errors in the future;
• Correct efficiency assessment. If advertising was successful, it would develop into the increase in sales or interest. Nothing else serves as an efficiency indicator. Only sales!

With the use of AdHiveTV, the advertisers could simplify the process of conducting an advertising campaign as much as possible, thanks to the automation of all processes. Use of blockchain and AI technology will allow us to create the unique marketing tool working by all canons of advertising.

With AdHive your advertising campaign gets every chance of success!