There is little doubt regarding the significance of the Internet and the impact it has had over the last decade. It has been a tool that has fundamentally transformed societies and has had an irreversible economic impact on the world. From fueling innovation to forming new industries, the Internet has provided a commercial platform upon which businesses can publicize their ideas.
The Internet’s importance is largely due to the prime commodity that powers it; bandwidth. Today, there is an increasing demand for bandwidth and computing resources, and equally, an untapped market of bandwidth providers.
Similarly, with the rise of the Internet, one of the biggest trends in the advertising business has been the transition from traditional to digital advertising channels, changing the way we think about and manage our marketing campaigns. In 2017, digital advertising finally surpassed TV as the leader in the ad space.
Although there have been many positive improvements in both Internet services and digital advertising, this has also led to the emergence of centralized players that own and control the market. Of course, this is beneficial for such providers but not always in the best interests of the general consumer.
These centralized providers stifle innovation and monopolize control, restricting the potential for general consumers to service the market and be rewarded for doing so.
Introducing ADIFY : Where Digital Advertising meets free Wi-Fi
ADIFY is an autonomous Bandwidth platform built on the blockchain that aims to solve the dual problem of costly and imperfect Wi-Fi & data and ineffective digital advertising campaigns.
ADIFY provides a platform upon which users can build and improve on the prevailing industry norms by creating an ecosystem where Wi-Fi sharers are rewarded for redistributing their bandwidth. It will serve as an advanced digital advertising and bandwidth network, providing free Wi-Fi to users in exchange for the delivery of targeted marketing advertisements.
Through this, ADIFY brings together a range of participants to enjoy lower costs, accessible internet and precise digital advertising — all within a decentralized marketplace.
ADIFY enables “hosts” to capitalize on their underutilized bandwidth and provide wireless network connectivity to users. Hosts are then compensated by advertisers who pay to display adverts via the host’s connection and reward users who view and interact with them.
The overall effect is threefold; hosts can monetize their internet connection, advertisers can provide targeted and quality adverts, and users can be rewarded with tokens and benefit from free Internet access.
We believe in promoting greater value, user availability and transparency in this $500b+ market. Our blockchain technology provides a secure and trustless foundation, enabling advertisers the opportunity to ensure their ads are being delivered securely and to the correct audience. By removing dependencies on centralized sources, ADIFY aims to build confidence that advertising impressions have been effective whilst facilitating seamless connectivity across the net.
How?
Demand for data and Internet access is huge. However, centralized ISPs pose significant problems and costs in today’s fast paced world.
Similarly, with the rise of Internet usage and online buying, advertisers have shifted towards digital marketing for better promotion of their goods and services. But problems such as ad fraud, unfocused marketing and poor analytics have led to a lack of trust in the digital marketing industry.
By providing free access to Wi-Fi, ADIFY aims to remove the cost barriers of connection. Furthermore, utilizing the blockchain to verify the delivery of adverts, improve the quality of content and provide a mechanism for marketers to track their statistics, ADIFY aims to overcome the challenges faced in today’s marketplace.
Hosts can download our custom software to begin sharing their Wi-Fi and users can connect with our cross-platform app. Advertisers will be able to create, check, monitor and track their ad campaigns; allowing updates based on live data. Additional hardware roll-outs to complement our ecosystem will also be launched and will focus primarily on connecting developing economies across Africa and Asia.
Our experience
Centralized ISPs and ineffective marketing value chains have monopolized the industry. Our team understand this and with our collective experience, can help shape a better future.
Our expertise within the technology, IT and marketing sectors span several decades and our combined commercial knowledge has seen our team work with some of the most successful multi-national companies in the world. We have experienced the industry and its barriers first hand. Our dedication and passion in working to improve the future of the industry will see us continue to overcome obstacles and make a genuine impact as part of our vision.
We believe in a transparent and decentralized internet and will continue to pursue our goal for the future. If you feel you are on the same mission as us, please do get in touch.
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