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Obama, a seaside fishing town on the Japan Sea, north of Kyoto, developed an entire branding campaign that featured the American president. An Obama-inspired logo was slapped on everything from traditional sweets to vending machines.

How Japan followed the US presidential election

In the context of Japanese politics, Donald Trump isn’t particularly unusual.

US president-themed tourism kitsch in Japan. Images, clockwise from top right: A Barack Obama-branded vending machine paired with a bust of the former US president, in Obama, Fukui; Barack Obama-branded washcloths for sale at Obama Onsen, in Nagasaki prefecture; a life-size cardboard cutout of Barack Obama, located in a tourist visitor center in Obama, Fukui prefecture. Photos taken in 2016 and 2017 by Nevin Thompson. Image license: Creative Commons Attribution 3.0



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