A Sliver of Silver: Aditus x Christofle successfully launched pilot activation event
Aditus, the world’s first luxury access platform, in partnership with French luxury silverware maison Christofle, has launched a pilot retail activation event at the Christofle Boutique in Singapore.
Through this partnership, Christofle’s luxury silverware could be purchased using cryptocurrencies such as Bitcoin, Ethereum, Litecoin, and Aditus tokens. All payments would be powered by Aditus Pay as a proprietary crypto-to-crypto payment gateway. An integrated rewards component is available if they choose to render payment in Aditus tokens.
Among purchases made with cryptocurrencies from the event were items from Christofle’s “The Collection Club” range, a historic signature of Christofle style. Their spirit of innovation shines through with this home and lifestyle collection made entirely of mirror steel and smooth veal leather.
This is yet another sign that the future of luxury retail can be enhanced by blockchain-powered decentralised applications and cryptocurrencies. The exclusive, invite-only event was attended by 30 guests and VIPs. Among those in attendance were PundiX co-founder Danny Lim and Huobi’s Global Operations Director Herbert Sim, as well as prominent figures in the Singaporean blockchain and fintech scene.
“We are thrilled to be associated with a brand with such an established history,” says Aditus Co-founder and CEO, Julian Peh. “Christofle has been the choice of the ultra-affluent since its founding in 1830. We are excited to help them reach a new audience that now holds a large proportion of their wealth in a different virtual medium.”
As a decentralised lead-generation and marketing platform, this partnership showcases Aditus’ commitment to bridge crypto-users with luxury merchants. Similar retail activation events will be held in the future as Aditus continues to recruit more luxury brands under the Aditus Alliance that will be announced later this year.