Aditus launches Pilot with Christofle Paris
Aditus, the world’s first luxury access platform for crypto-affluents, is launching a pilot with French luxury silverware maison Christofle to market Christofle’s offerings to crypto-affluents.
Christofle is one of France’s most storied and leading silverwear and home furnishings brands, with its products available in more than 900 stores around the world. From flatware and tableware to home decoration pieces and exceptional jewellery, Christofle’s creations have been the choice of royal families, the ultra-affluent and the top establishments in the world since founder Charles Christofle founded the maison in 1830.
Under this pilot partnership, Aditus will assist Christofle to serve crypto-affluents, by integrating Aditus platform components to create an exclusive series of activation events that will use Aditus tokens and other major cryptocurrencies.
Invitations will be sent out through the Aditus Access™ Smart Invitations system, and payments during the event will be powered through Aditus Pay™, a proprietary crypto-to-fiat payment gateway that also integrates a “token-back” rewards components in Aditus tokens.
These crypto-affluent activation events with Christofle will kick-off in April 2018.
Julian Peh CEO Aditus remarked: “Christofle is a leading home furnishings and silverware maison, and we are extremely glad that they have picked Aditus to be their partners to be first in serving crypto-affluents. Christofle has an extremely long history, yet their spirit of innovation can clearly be seen through this partnership. We look forward to assisting them reach a new group of crypto-affluents. This is the first of many such partnerships to come”
Media Contact: Amanda Ler