Google Makes Waves, Opens Door to More Listening

When a tech giant jumps into the audio pool, you better believe they’re going to make waves.

Google has gone full-on cannonball.

Recent rumblings have alluded to their growing investment in the audio space (see exhibit A and exhibit B here), but the release of its new Android-native podcast app is a game-changer. Why? The 2014 arrival of Apple’s dedicated app forever changed podcast listening. Google Podcasts signals a similar milestone, by making consumption and discovery easier for the large Android user base.

Check out their full announcement here.