Things I learn from customer development workshop
Published in
2 min readNov 16, 2017
#ExtraMaterials
- Check out this free course of Steve Blank on Udacity about “How to build a startup” and read “4 steps to epiphany”
- Everyone tries to find a long answer to make life simple. But the answer is simple, implementing is hard.
#BMC
- Most mistakes come from a shortcut in Business Model Canvas (BMC). You need a whole picture of your business so you know what happens when making changes in each element.
- Pick guess in BMC, decide what guess is the most uncertainty and most confident. Think how you can make sure about it.
#Measure
- Have just enough so the system stays “true”. Shouldn’t have so many fancy plans that you don’t know it’s even true or not.
- How to measure loop in early stage? Measure things that can be simply tested. Design experiment.
- Do make progress that measurable.
#ColdHead
- Stop starting, start finishing. When finished, you can see how the product looks, then how you can improve it. Keep cold head, get away from all unnecessary stuff.
- 4 things fully done are better than 9 things nearly done (equal 0). Again, keep the cold head.
#TalkToCustomer
- Read “The Mom test”. Show how to talk to customers, to find the way to get true feedback.
- When users ask more features, ask them what would they do with that. Ask again the second time, and compare the differences between each time interviewing.
- Never take advice from someone not in the game (customers, investors).
#SellingProducts
- Sell product as it’s ready (take it or not).
- Add personality to your products.
- Maximize window time when people start interesting in it. When they pay first, they start to commit to it.
- Tips on B2B sales: talk directly to marketers, or engineers.
