Video Marketing Stats from Google, Cisco and ComScore
Published in
1 min readAug 31, 2017
I think we can agree: online video is on the rise.
And it’s no longer a secret that it can be a powerful business tool. There are a number of case studies, stats, and research out there out there claiming just how important video marketing is. But what are the experts saying?
In this article, we’ve collected three staggering video marketing stats from Google, Cisco and Video Brewery to help put the power of video and its business implications into perspective.
VIDEO MARKETING STATS FROM GOOGLE, CISCO & COMSCORE
- 80% of Online Consumer Traffic Will Come From Video by 2019, according to a well-known and often cited study published by Cisco
- 64% of web visitors are more likely to buy a product online after watching a video, according to ComScore
- Video converts better!
- 40% of shoppers will visit a store online or in-person after watching a video, according to Google
Um, yes! More customers please.
WHAT VIDEO MARKETING CAN DO FOR YOUR BUSINESS
This stats are pretty strong by themselves, but the business implications below are even more important.
