AdLedger at Cannes Lions

We concluded a busy week at Cannes Lions on Friday! The Riviera was buzzing with talk centered around building back trust with consumers, solving for fraud in advertising, and preparing for more stringent regulation.

Bringing Blockchains Beyond the Hype: How Innovative Technology Can Provide Privacy?

Our Executive Director, Christiana Cacciapuoti, moderated a panel hosted at the SAP Goals House in partnership with the PVBLIC Foundation featuring Chip Schenck of Meredith Corporation and Brad Tipper of MadHive. The panel delved into the importance of consumer data privacy and the media industry’s responsibility to take a leading role in creating it.

Data-driven marketing has evolved exponentially over the last decade, enabled by the large amounts of data we generate every day as we chat with friends on social media, buy new things on our favorite e-commerce websites, or even just go about our days with smartphones in our pockets. This data is a powerful tool, helping brands understand where a consumer might be on their purchase journey and helping publishers understand which content a consumer might like best.

But with great power comes great responsibility.

Along with these massive troves of data comes a new responsibility for companies involved in handling it. Regulation around protecting consumer data is live in many jurisdictions and imminent in others.

The Evidence Economy: Blockchain Anchoring The Future of Programmatic

We hosted a workshop in partnership with MadHive and GABBCON in which we invited the audience to explore how blockchains can work in programmatic to combat fraud, introduce transparency, and reduce complexity.

We engaged with our audience to help guide the conversation. In our first exercise, we asked them to write down the first thought that came to mind when we talk about blockchain — the responses included words like “confusing” and “for engineers”.

Understanding how this new technology works is critical to understanding its benefits and gaining industry adoption — that’s why education is core to AdLedger’s mission. Providing resources, such as our Special Report on Blockchains in Media, help the whole industry by providing executives from across verticals — publishers, brands, and agencies — the tools to effectively evaluate new solutions.

Until next year, Cannes!

Thanks to all who took the time to meet with us! We can’t wait to report on a few exciting initiatives coming down the pike over the next few months. Submit an application at AdLedger.org to join the party!