3 Ways for Content Creators to Make (More) Money in 2024

China: The New Go-to for Creators

Núria Crespi
adobaro
3 min readApr 17, 2024

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Diversifying revenue streams has become crucial for sustainable growth in today’s digital landscape. While many creators focus on established Western platforms like YouTube and Instagram, an exciting and largely untapped opportunities are emerging: Chinese social media platforms. Notably, top creators like MrBeast have already embraced this opportunity, experiencing remarkable growth since their debut on these platforms. With their massive user bases and unique monetization avenues, platforms like bilibili, Xigua Video, and Xiaohongshu offer content creators a lucrative path for expansion. Let’s explore three compelling ways for creators to increase their earnings by tapping into the Chinese market and discover how with adobaro, the transition is simpler.

1. Access to a Massive Audience

Chinese social media platforms like bilibili boast impressive user numbers, with over 200 million monthly active users, predominantly comprising younger demographics such as Gen Z and Millennials. Similarly, platforms like Xigua Video and iQIYI host significant audiences, providing creators with access to millions of eager viewers craving diverse and engaging content.

What makes the Chinese market particularly appealing is, its anticipation of foreign creators. The imminent arrival of overseas creators is eagerly awaited not only by users but also by the platforms themselves. This creates a mutually beneficial scenario: Chinese platforms benefit from a more diverse creator base and increased audience engagement, while new creators enter a market with a built-in audience excited to consume fresh content. It’s a win-win situation, fostering growth and innovation in the Chinese social media landscape.

2. Diversified Monetization Channels

Chinese social media platforms offer creators a multitude of avenues to monetize their content beyond traditional ads. From receiving virtual gifts, where fans send digital presents, to offering subscription memberships and collaborating with brands, there are many opportunities to earn substantial income. Many creators are drawn to these platforms due to the potential they offer. Moreover, these platforms prioritize creator-audience interaction, emphasizing the importance of producing engaging content. When creators focus on creating content that resonates with their viewers, they’re more likely to cultivate a loyal fandom, opening additional avenues for earning.

3. Growth Opportunities in an Expanding Market

While Western markets may appear saturated with content creators competing for attention, breaking into the Chinese market poses a unique challenge due to strict regulations. However, for those seeking new horizons, it represents an unparalleled opportunity. Being among the first creators to venture into this market offers significant advantages, as competition remains relatively low.

With adobaro’s assistance, creators can seamlessly join these platforms. Through our exclusive partnerships with top social media platforms, we’ve devised alternative registration methods, circumventing the need for a Chinese ID or bank account. This process empowers creators to become part of the Chinese social media landscape, enabling them to grow their audience and increase their video revenue concurrently.

We Make it Easy

China’s social media scene is vast but entering it as an individual creator is something very complicated. That’s where adobaro comes in with the specialized SaaS platform. Think of us as your gateway to the Chinese market. Through exclusive partnerships and tailored solutions, we simplify the onboarding process, handling all the complexities of foreign regulations and technical requirements. Creators can focus on their strength point — creating content — while we handle the tedious parts of the process.

For more information, check our website or send an email to global@adoba.net

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