Eating Her Way to the Top: Interviewing the Mukbang Queen, YamYamiTV
Get inspired by YamYamiTV and her journey to become a sensation content creator in Chinese platforms.
As the world marks International Women’s Day, it’s time to spotlight YamyamiTV and her remarkable journey filled with passion, persistence, and a talent for defying norms. Known as one of the top creators in the world of “mukbang,” she found her place by diving herself into unusual food experiences. Starting from small beginnings, she’s become popular in the food lovers fan base on Chinese platforms. This shows how she’s grown from having just a few viewers to being a big name in her area..
YamYamiTV is one of the creators who trusted adobaro to jump into the Chinese market — a market filled with opportunities and success for content creators. To celebrate this special day, we decided to interview her and get to know the reasons behind her success. Hoping to become an inspiration and a reference for all female content creators who are hesitating to go bigger.
Interview with YamYamiTV: The Mukbang Sensation
What is the main content of the channel you are currently running? Which platform are you mainly active on in China?
My channel primarily focuses on mukbang content, where I share my culinary adventures and dining experiences with my audience. It’s all about indulging in delicious food and creating a shared experience with my viewers. As for my presence in China, I’m predominantly active on bilibili’s platform, where I’ve been able to connect with a vibrant and engaged audience.
What made you realize you wanted to share your content with more people, or when did this realization occur?
Becoming a creator wasn’t something I had initially planned for. It all started with a suggestion from friends and loved ones who noticed my passion for food and the entertainment world. Then, on a special occasion like my wedding anniversary, my partner and I decided to embark on a new adventure together. Little did we know that this creative initiative would blossom into something truly fulfilling and rewarding.
As a creator, what do you consider the most important when creating content?For me, the most crucial aspect of content creation is staying connected with my audience. I constantly strive to understand their preferences and interests, tailoring my content to cater to their desires. Whether it’s exploring new food trends or sharing personal anecdotes, I want my viewers to feel like they’re part of the journey.
What parts serve as a driving force for you to continue your creative activities?
The persistent support and encouragement from my subscribers serve as the ultimate driving force for me. Knowing that my content resonates with them and brings joy to their lives is incredibly motivating. Additionally, the sense of fulfillment and accomplishment that comes from creating meaningful connections with my audience fuels my passion and inspires me to keep pushing boundaries.
Do you have any personal goals as a creator? If so, what goals do you have?
As a creator, my ultimate goal is to reach 1 million subscribers on YouTube. It’s a high aspiration, but I believe that with dedication, hard work, and continued engagement with my audience, it’s definitely within reach. Beyond the numbers, I also aspire to further expand my reach and influence, connecting with viewers from diverse backgrounds and cultures and being able to myself reach many untapped markets.
As we celebrate Women’s Day, we take her journey as an inspiration. As a final highlight, we want to talk about the platform that made YamYamiTV grow exponentially: adobaro, a Creator Cross-Border Platform. For the mukbanger and countless other creators, it is the key to unlocking the door to the Chinese market and sustaining exponential growth. By dealing with the complexities of distribution and localization to the platform, creators can focus their energies on what they do best: creating compelling content and nurturing their communities. As YamYamiTV continues her journey of innovation and exploration, adobaro remains her reliable partner, propelling her towards even greater achievements.
Learn more about expanding into China with adobaro at their website or reach out to them at global@adoba.net.
