How You Can Monetize Your Short Videos

How a TikToker Monetized His Content in China Outside TikTok

Núria Crespi
adobaro
3 min readMar 5, 2024

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In the digital content creation sphere, success stories often stem from strategic partnerships and innovative solutions. One such example is Semkavkvadrate, a Russian TikToker renowned for his captivating photography short videos. His journey to success on Chinese platforms serve as a testament to the power of collaboration and adaptation in the digital world.

The entrance of the content creator sensation into the Chinese market was met with remarkable growth and acclaim. Within just 6 days of his first upload, he reached an impressive milestone of 100K subscribers on bilibili, followed by amassing an astonishing 1 million subscribers within 54 days. These feats were made possible by high-quality content and a strategic collaboration with adobaro, a pioneering Creator Content Cross-Border SaaS Platform.

adobaro specializes in facilitating the entry of content creators into the Chinese market, expanding their reach to wider audiences, and consequently, boosting monetization opportunities. It streamlines the complexities of content distribution and optimization by crafting tailored thumbnails and subtitles through its integrated AI service. It simultaneously distributes content into eight of the top Chinese SNS. Furthermore, the platforms AI service ensures that uploaded content aligns with the requirements of selected distribution platforms, maximizing monetization potential.

The journey to this success, however, was not without challenges. Back when Semkavkvadrate first started, bilibili did not support short-format videos, which was an obstacle for creators like him. Despite his popularity and engaging content, he faced limitations in monetizing his work on the platform. This issue was compounded by the Chinese platform restrictions on monetization for this type of format content.

Recognizing the untapped potential of Semkavkvadrate’s content, adobaro’s team embarked on a mission to find a solution. They made a tweak and decided not to go for the obvious platforms that supported short videos. Their goal was to monetize his content effectively, so they adjusted his content format to suit the platform they were targeting — bilibili.

The impact of Semkavkvadrate’s partnership with adobaro and use of bilibili extends far beyond individual success. It underscores the transformative power of collaboration and adaptation in the modern digital era, enabling creators to thrive in new markets and reach global audiences. Furthermore, the Chinese platform’s decision to embrace diverse video formats represents a significant step forward, opening doors for short-video content creators to monetize their content and expand their reach on a global scale.

His journey exemplifies the symbiotic relationship between creators’ hard work, Chinese platforms, and innovative solutions like the partnership with adobaro.

Learn more: https://home.adobaro.com
Inquiries: global@adoba.net

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