How Your Content Can Get 1 Million Views on Average (2)

A story about how you can turn a possibility into reality.

Let’s dig deep into Dayi and Nama’s success stories in China.

If you missed the first part of this article, please check the link below.

https://medium.com/adoba/how-your-content-can-get-1-million-views-on-average-3b93ccf91b21

Dayi(大一的吃货生活) and Nama(Nanya姐姐) are much more popular in China than in Korea. Nama has an average of 1 million views on Douyin(TikTok’s local service in China), and Dayi is also recognized as one of the top foreign creators in China, attracting a lot of attention to his content that accurately aims at the taste of Chinese viewers.

When they first entered the Chinese platforms, their Chinese skills were far from fluent. They also did not have any past experience of living in China when they were young. However, they both fell in love with the distinct charm of the Chinese platform, and as a result, have been working as a content creator specializing in China for over 5 years.

Nama creates a lot of content about Chinese culture. It’s always refreshing and entertaining to learn about a foreigner’s perspective on your local culture. One of the most memorable episodes that Nama recalls is a story related to ‘Sunflower Seeds’.

In China, sunflower seeds are widely considered to be one of the most popular snacks. Nama once filmed a video of feeding sunflower seeds to her family. Looking at the photo above, how would you try to consume them? The shells look too hard to chew on, and cracking and peeling the shells off can be considered too much of a labor.

The same was the case for Nama’s family as well. Everyone was confused and simply could not figure out how to eat them. That particular scene was what blew up the video and entertained the Chinese viewers. There were a lot of comments from fans that they thought sunflower seeds were popular in other countries as well, and that it was funny to see strangers struggle with something that they were so familiar with.

Dayi thinks that trivial episodes like this help Korea-China relations. Aside from political confrontations, Chinese people feel more friendly to Korea through the content created by the two of them on their local platforms. Dayi tries to show and introduce the good side of China when his friends come from Korea to visit. So far, everyone has come to realize the true charms that China brings to people.

Nama highly appreciated the new experience that only Chinese platforms bring to the table. Even if you create the same content, you can get more attention and participate in various events. You can also be invited to award ceremonies like ‘My China Story’ that was mentioned in the previous article, or you can even do media interviews as a creator represneting Korea on Chinese platforms.

There are not many Korean creators on Chinese platforms, so they take on the role very similar to a diplomat. Nama said that she feels flattered when she reads comments like ‘Thank you, my perception of Korea has improved after watching your video’. She personally stated that she was proud of contributing to the positive cultural exchange between Korea and China.

Of course, Chinese platforms are not exactly superior to YouTube in many ways. There are some aspects that are difficult compared to YouTube. There are still some tough times for Nama due to language barriers and cultural differences. Since she specializes in content that is related to Chinese culture, she has to constantly build up her knowledge of Chinese history and culture. Also, there is a certain limit to learning the native language if you do not live there.

The two also gave out their own predictions about which content will be popular in the future.

Nama selected travel content. Now, with China declaring ‘With COVID’ in earnest, people can now freely travel to/from China and network with a lot of foreigners from various countries.

Dayi’s selection was the same, but the reason was a bit different. The number of tourists entering China will increase, but his perspective was that it would still be quite difficult for Chinese to go abroad as before. Therefore, he thinks that people would watch a lot of travel content for vicarious satisfaction.

They also shared their creative goals for this year.

Dayi is aiming to achieve 100K followers on his bilibili channel. Even now, he is loved by many viewers and is receiving various awards constantly, but he said that he wants to grow his channel even more. Getting invited to more cities and events and shooting videos was described as his ultimate goal for 2023.

Nama’s goal is to go to graduate school next year. She can create more diverse content and achieve her personal goals by doing so.

Like this, Dayi and Nama are living the second act of their lives with the help of adoba. After meeting adoba, the two of them were able to realize their true desire to be a successful content creator in China. adoba has opened the door wide for Korean content creators to be active on Chinese platforms. In the past, nobody could solve the problems lying within opening a Chinese platform channel and settling revenue. Now, many content creators are entering various Chinese platforms through adoba and gaining revenue.