The 5 Strategies to Become a Global Influencer

Unlocking the Essential Tactics and Resources for Influencers to Expand their Growth Worldwide

Núria Crespi
adobaro
3 min readFeb 20, 2024

--

In 2018, MrBeast said he wouldn’t stop making YouTube videos until he became the most famous influencer ever. Even though we can ensure this is a fact, we can say he is doing everything that is in his hands and in a very strategic way to achieve it.

The content creator economy is nowadays a fierce race where only a few are achieving good results that position them in a privileged position. Those with aspirations of global impact must navigate diverse factors to resonate with audiences worldwide. What sets apart influencers who achieve global success? Let’s discover their key strategies

The Key Points to Become a Good Influencer

Authenticity
It forms the base of a global influencer’s appeal. It transcends language barriers, resonating with audiences across cultures. By staying true to their values, voice, and identity, influencers can forge genuine connections with followers worldwide.

Cultural Sensitivity
Understanding and respecting cultural differences is important for influencers seeking global reach. Cultural sensitivity entails adapting content to align with local customs, norms, and sensitivities. Embracing cultural diversity fosters inclusivity and enhances engagement with diverse audiences. It’s a highly important factor for influencers to matter, being banned and canceled in any social media is something to avoid.

Engagement and Interaction
Meaningful engagement and interaction are essential for cultivating a loyal global following base. Responding to comments, fostering community dialogue, and involving followers in content creation fosters a sense of belonging and investment. Active engagement nurtures long-term relationships and encourages audience participation. As seen in the following chart, those videos with subtitles present a better performance.

source: Translated by Humans

The Extra Secret Points

You must do that if you want to level up your chances to become a global content creator.

Subtitles and Voice Overs
Embracing linguistic diversity through subtitles and dubbing broadens an influencer’s reach exponentially. Providing translations enables non-native speakers to access and engage with content seamlessly. Subtitles and dubbing demonstrate a commitment to inclusivity and accessibility, facilitating cross-cultural communication.

Enter New Markets
The Chinese social media market presents unparalleled opportunities for global influencers. With over a billion users, platforms like WeChat, Weibo, and bilibili offer access to a vast audience hungry for diverse content. MrBeast is the perfect content creator to exemplify success. One of the reasons that position him on the top of the content creators list is his globally-think videos. All his videos have multiple language options for both, subtitles and dubbing. He also entered the Chinese market a month ago, showcasing the potential for global expansion.

adobaro, the Only Way
Platforms like adobaro serve as a bridge between global creators and the vast Chinese market. Through strategic partnerships with twelve of the top Chinese platforms, adobaro enables the simultaneous distribution of content across multiple channels. adobaro’s AI-generated subtitles and optimized thumbnails for each platform enhance content visibility and engagement. The platform’s integrated AI system acts as a safeguard, rigorously screening content to ensure compliance with local regulations and cultural sensitivities. With adobaro, content creators can focus on content creation and channel operation while experiencing exponential growth in the Chinese market.

For more information about the platform, you can contact at global@adoba.net or visit their website at adobaro.com

--

--