AEM Content Governance Framework and Best Practices

Nagaraj Kulkarni
Oct 21 · 3 min read

CONTENT GOVERNANCE is a model or framework around content strategy, authoring, management, publishing, and distribution. It involves the right set of content management tools, people with essential skills, processes, and the right set of access controls. Having the right content governance model helps enterprises in standardizing their content creation, publishing workflows, and creating better efficiency, agility, and scale.

Content governance tenets
Content governance tenets

In my daily interactions with customers, I come across very common questions around content governance in Adobe Experience Manager (AEM).

Some of the common questions from customers are:

  1. What are the best practices to manage web and mobile content in AEM?

2. How can I control and govern content across different teams?

3. How can I manage my content in a well-organized manner?

4. How can I streamline my content publishing process with greater speed and scale?

In this blog post, I’ve tried to download my extensive AEM experience with a reference content governance framework along with best practices to answer the above questions.

AEM comes with a rich set of features to manage web and mobile content, but having the right people, processes, and controls are what make a governance model successful.

Below is a generic reference model (business user/marketer view) that can be customized per your organization needs to deploy a strong content governance model.

AEM Reference Content Governance Model — Marketer View

Model is divided into different phases of content publishing right from strategy to publishing and sharing. It provides best practices around AEM features, roles and processes.

AEM Features. AEM has many content friendly features to author, manage and publish content. Template editors, style system, content fragments, experience fragments, review workflows, OOTB notifications and integrations with other tools like Adobe Target, Adobe Analytics, Adobe Campaign, etc.

AEM Features

Roles. AEM has very strong user and access rights management to define permissions at a node level. Successful content governance involves providing the right set of access controls to internal and external users. Below is the AEM user security screen.

AEM User Security Feature

Processes. Processes can be enforced through system workflows and change control boards within an organization with members from business, IT and program leadership.

System workflows: AEM has OOTB workflows for content review, approval and publishing OR custom workflow can be developed to meet custom requirements

AEM Workflow

Change Control Board (CCB): For any strategic decisions, having CCB is recommended. CCB can have participation from different teams (Business, IT, Legal, Branding, etc.).


All the information provided in this blog is solely based on my personal experience. There may be variations or additions to the reference model. Please evaluate as per your needs, maturity, resources, budget and other constraints.

For any model to be successful, you need — tools, technologies, people and processes. Therefore, content governance model with best practices will be helpful only if all parameters are taken care of.

Adobe Tech Blog

News, updates, and thoughts related to Adobe, developers, and technology.

Nagaraj Kulkarni

Written by

Digital Transformation Leader, Strategist, Technologist and an Adobe Experience Cloud Architect. Working at Adobe as Multi-Solution Architect.

Adobe Tech Blog

News, updates, and thoughts related to Adobe, developers, and technology.

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