Adobe Summit 2019: An Adobe I/O Guide on What Not to Miss for Developers

We’re smack dab in the middle of March, and that means one of Adobe’s biggest events of the year is just around the corner. 16K+ attendees are about to descend on Las Vegas for one of the biggest digital marketing conferences in the world: Adobe Summit 2019.

As in years past, Adobe has an exciting lineup planned with speakers ranging from industry leaders Satya Nadella, CEO of Microsoft and Atticus Tyson, CIO of Intuit, to actresses Reese Witherspoon and Mindy Kaling, to football player Drew Brees. And that’s just the tip of the iceberg.

Adobe CEO Shantanu Narayen will once again take the stage at Adobe Summit 2019.

The Adobe I/O team will be there too, and we’ll have some exciting sessions and labs you won’t want to miss. We are looking forward to seeing you there at Summit, too!

Here’s everything you need to make sure you don’t miss any of our activities.

Adobe I/O Sessions

S605 — Extending Adobe’s Solutions with Serverless and Adobe I/O Runtime

Adobe I/O product managers Mihai Corlan and Carmen Sutter will partner with Fred Kuu from the Adobe.com team to show how Adobe I/O Runtime is being used for a variety of use cases, how it is processing Adobe I/O Events to send emails through Adobe Campaign and how the Adobe.com team is using Runtime to build richer Audience segments for Account Based Personalization.

When it comes to extending and building on top of Adobe Experience Platform, Adobe I/O offers unique advantages.

Adobe I/O Runtime, Adobe’s serverless platform, is already being used to create innovative solutions to key business problems. At Adobe Summit, hear how the Adobe.com team is using it to boost B2B personalization efforts in a more efficient and effective way.

Hands-On Labs

L745 — The FaaSt path to Beautiful Applications

FaaS (Function as a Service) is an emerging technology trend also called Serverless throughout the industry, which refers to the concept of building and running applications that don’t require server management. Adobe I/O Runtime is Adobe’s serverless platform, which allows you to deploy custom code to respond to events and execute functions right in the cloud.

In this lab, Adobe I/O Engineer Dragos Dascalita Haut and Developer Evangelist Sarah Xu will show you what Adobe I/O Runtime and serverless computing are, how to create your own Runtime integration, how to use serverless development in event-driven Experience Cloud use cases, and best practices for serverless development.

L721 — Leverage Adobe I/O to Handle Adobe Experience Cloud Events

In this lab, Abhishek Dwevedi and Varun Mitra, Adobe Technical Enablement Delivery SME’s, will begin with an introduction to Adobe I/O, and then show you how to set up a basic integration between Adobe Experience Manager and Adobe I/O, set up a simple JavaScript webhook on the Adobe I/O console and how to capture and respond to Experience Cloud events.

L722 — Get Up, Running, and Integrated with Cloud Manager for Experience Manager

Cloud Manager lets Adobe Experience Manager customers easily and safely deploy their application code to managed services environments on their schedule. And using Cloud Manager’s API, you can integrate the deployment process with existing systems, such as integrated pipelines, triggering third-party cache invalidation, and custom notification processes. Justin Edelson, Senior Product Manager for Adobe Experience Manager and Remus Stratulat, Senior Engineering Manager, will walk you through the process of setting up a basic CI/CD pipeline, running the pipeline, and fixing a coding error discovered by Cloud Manager. You’ll then set up a webhook and receive events from Cloud Manager.

L765 — Integrating Adobe Experience Manager with Microsoft Dynamics

Adobe Experience Manager commerce is the hub of authored content, product sales, and marketing. Learn about the possibilities of an Experience Manager commerce integration with Microsoft Dynamics and Adobe’s commerce integration for the cloud platform, provided by Adobe I/O. In this hands-on lab, Andy Lambert and Justin Stanley will show you how to connect Experience Manager and Dynamics through the cloud, leveraging Experience Manager commerce components to surface inventory and provide search, shopping cart, and personalization capabilities.

Join us and save with Adobe I/O special discount

Adobe Summit is a fantastic opportunity to learn, network, and get inspired. Our teams around the world are working hard to make it an unforgettable experience and we hope to see you there. It’s not too late to register, and it’s not too late to save $200 off current pricing with code S19SMDP. If you just can’t make to Las Vegas this time around, sign up for Summit’s online experience to catch the keynotes, streamed live each day.