Creative Cloud Partners and XD Plugins at Adobe Summit

Steve Kwak and Demian Borba lead a workshop on XD Plugins at Adobe Summit

This year we had our biggest Adobe Experience Cloud Summit ever, making this the world’s largest customer experience conference. For those of you unfamiliar with the Experience Cloud, it is the marketing arm of Adobe’s three clouds: Experience Cloud, Creative Cloud, and Document Cloud.

Experiences often start with creative designs and we saw the creative experience, from conception to design to hand-off, taking a more prominent place in Summit conversations than ever before.

Steve Kwak’s workshop on building XD Plugins

Adobe XD CoLabs — Learning to build your own plugin

One of Adobe Creative Cloud’s hands on sessions, “Supercharge UX Design and Connect It to Experience Development and Delivery,” was led by our own Demian Borba and Steve Kwak. Demian and Steve spoke to a completely packed house of 90+ designers, marketers and developers. The audience laughed and gave Demian a round of applause as he highlighted Adobe XD’s impressive voice command capabilities.

Afterward, Steve helped many first time developers create their very own plugin. Steve’s example plugin took a creative asset from XD and responsively resized it for various marketing use cases, including a banner for AEM, an ad on Instagram or a promoted post on Facebook. Demian and Steve’s step by step instructions for how to innovate with Adobe XD and how to build your own plugin can be found in the Experience League workbook.

If you want to learn more about how to build your own custom plugin at home, you can follow our tutorials here or learn more about debugging plugins. We also have working code sample repos on Github and you can browse the API references here.

Steve Kwak and Demian Borba’s panel

Adobe Sneaks — featuring Microsoft

Customers clearly asked for Adobe and our partners to raise the bar this year and we delivered on those expectations. In our crowd favorite, Adobe Sneaks, our partner Microsoft worked with Adobe Document Cloud to conceptualize how customers can easily navigate long form documents such as sales contracts. If you missed it, catch the Sneaks video coverage here. To see how Microsoft Teams is already working with Adobe Creative Cloud today, see our Creative Cloud app for Microsoft Teams in AppSource.

The Creative Cloud app for Microsoft Teams in AppSource

Partner Success at Adobe Summit

Innovation didn’t stop there, as the Creative Cloud partner ecosystem came out to support various Experience Cloud use cases. If you have cross-cloud use case in mind, learn more about what Creative Cloud has to offer for developers on

Partners like Microsoft Teams, Workfront, inMotionNow, Silicon Publishing, Smartsheet and many others were showcasing their cross-cloud capabilities. Partners did this in a variety of ways. They had a presence at the Adobe Partner Showcase sponsor hall, they held targeted happy hours and dinners for Experience Cloud clients and they leveraged the Summit app to network while on site. The scrappier the partner, the more success that they had at Adobe Summit.

Looking ahead — Adobe MAX

The Creative Cloud partner impact on Adobe customers just gets bigger as we move later in the year. This year’s Adobe MAX 2019 will be held November 4–6 in Los Angeles, California. Like Adobe Summit was for our Experience Cloud colleagues, we expect that the Creative Cloud-focused Adobe MAX will be our biggest one yet, surpassing the 14,000 attendees that we had in 2018.

If you’re a current Creative Cloud partner and you’re interested in sponsoring Adobe MAX, please visit our sponsor page for more information. We look forward to seeing our community have continued success through 2019.


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Marie Knight Joshi

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Partner Program Manager for Adobe's Creative Cloud extensibility platform.

Adobe Tech Blog