How to Optimize Your Listing in Adobe Exchange for Creative Cloud

We currently have over 2,800 extensions listed on our Adobe Exchange for Creative Cloud. If you’re one of the developers who has published with us, or if you’re brand new the to Adobe Exchange, you may be wondering about the best way to raise awareness and drive active users to your listing. As Adobe has continued to increase our investment in Adobe Exchange, including a complete site refresh last year, we want to ensure that our developer community is getting the absolute best results possible when publishing and promoting extensions.

Getting started

The basics of how to create a listing for Adobe Exchange can be found here or seen below. First, we want you to create an account with us. This way we know who you are! If your listing is paid, we ask that you create an account with FastSpring, our payment vendor.

From there, we want to see visuals. Ensure that you’re using images that meet our optimum size guides and that you have an image for each type listed below. More on compelling images in a moment.

In order to have your listing published on our Adobe Exchange Marketplace, login to our Exchange Program Portal to upload and maintain your listing.

Picking the right images

The asset size guide above is the only requirement we have for submitting images on Adobe Exchange, but it’s not our only recommendation. Extensions with compelling images that are visually interesting to look at perform the best with our CC subscribers. Be sure to use images that not only show snapshots of your product, but that really highlight what your extension is capable of. A screenshot of your home screen may be the easiest to share, but not the most representative of your extension. Get creative and show off what makes your listing unique.

Make your support link easy to find

Ensure that your listing has a prominent support link so that CC subscribers know where to go if they have questions. This sounds obvious, but many times we find that the support link is buried in text. Ensure that your support link stands out by leaving whitespace around it, adding a giant button, or using a different color font. Without having a resource to contact, CC subscribers may end up leaving a negative review on the Adobe Exchange Marketplace. A support link that outlines expected wait times can help circumvent this.

Call out paid features in advance

Our Adobe Exchange for Creative Cloud supports paid use cases within our Marketplace. However, many developers opt to offer a free extension with paid purchases or upsells within the extension. Adobe supports this model as well, but it’s best for CC subscribers not to be surprised if and when you ask for payment. We recommend that if you do have some paid features in your extension that you call them out in advance in your description. This also helps improve overall customer ratings and experience when interacting with the extension.

Post a “How to Sell” guide

A new feature of the Adobe Exchange for Creative Cloud (as of 2018) is a place for developers to upload a “How to Sell” guide highlighting your own extension with Adobe. (Many developers will repurpose sales documentation for their own sales teams but with an Adobe twist.) This guide is for Adobe employees only when they’re logged in with their Adobe IDs. It allows our customer-facing teams to better understand the unique value proposition of your extension and how it fits into the broader Adobe Creative Cloud story. Armed with this information, our customer-facing teams are better prepared to have conversations with our CC subscribers about your Adobe Exchange extension and your organization at large.

Now that you’re a bit more familiar with what our CC subscribers are looking to see from our Exchange listings, we hope to see your new or improved listing on our Adobe Exchange for Creative Cloud soon!