Power Personalized Experiences with Project Firefly

Co-Author: Rohan Kapoor.

Santosh Mishra
Aug 19, 2020 · 6 min read

Every organization whether big or small understands the importance of personalizing the digital experience of their customers. According to Monetate, “Personalization Marketers see an average increase of 20% in sales when using personalized experiences” and “59% of customers say that personalization influences their shopping decision”. These are just some of the many statistics that you’ll find that show the great amount of value personalization efforts have for organisations.