International Night in San Francisco: Talking Continuous Localization and Developing for Africa

On the evening of Tuesday, March 5 in the Adobe San Francisco office, we hosted two speakers who both presented very timely and relevant topics to a room full of developers. As of last year, less than half the planet was online and using the internet. As more and more people come online every day, and as more developers become active all over the world, it is more important than ever to consider a worldwide audience for all software development projects.

Modeling continuous localization

Continuous deployment and continuous integration (CD/CI) are hot topics these days. Development teams of all sizes are working hard to optimize their toolchains and workflows so software can be updated and released as quickly and efficiently as possible. We all want the new shiny thing, and we want it yesterday. With the increasing globalization of online audiences, it’s important to consider how translation can be added to the mix so that CD/CI becomes ‘C4’ — Continuous Development, Localization, Testing, and Integration.

Tarre Egbert is a globalization infrastructure architect at Adobe. Watch his talk and learn how some teams are incorporating localization and translation into their workflows:

Developing internationally: Your stuff doesn’t work in Africa like you think it does

True or false: more people in Africa buy things with contactless payment cards than with cash? Is it all 3G, all the time, all the places? Which browsers do they use most often? When we run translations, how many languages are we talking about? Sorry, you’ll have to watch William’s talk to find out. It’s okay, I didn’t know either, but I learned a lot from William’s enjoyable and engaging presentation.

William Imoh is a developer and developer advocate based in Lagos, Nigeria. Watch his talk and learn how to work better with the 1.3 billion people in Africa who really want to use your software:


The world is getting smaller every day. At Adobe, we think that’s a good thing. We hope these talks gave you some useful information and fresh perspectives.