Introducing Adobe Sign and Custom Email Templates
Rebrand the signing ritual and make it your own.
Branding is one of the most important aspect of any business, large or small. Your company brand is not only seen through your logo, it can also be seen through the interactions you have with your client, whether it be in person or digitally. One of the most popular mediums for getting in touch with business partners and stakeholders is email.
In 2019, a majority (73%) of business professionals prefer email when it comes to communicating for business purposes.¹ Although they’re a practical medium for the eSignature process, there is still a portion of emails that are overlooked since so many emails are sent out daily.
Many customers still use legacy systems such as emailing a document for customers to print and sign, also known as a wet-signature, for their signature process today. Adobe Sign is great for maintaining a digitally cohesive environment for your customers and minimizing delay from getting documents signed and filed away. What a lot of customers don’t know, is that they can take things a step further by leveraging Adobe Sign’s Custom Email Templates throughout the eSignature process. By introducing this, the Adobe Sign team is excited to help you retain your brand throughout the signing ritual.
Custom Email Templates will level up your branding
Customers now have the ability to revisualize and rebuild their emails in ways that will fundamentally change how their recipients understand and engage with them. Custom Email Templates (CEMT) not only allow you to revamp the HTML template that generates emails from your Adobe Sign account, but also lets you refurbish the standard email to match your company’s brand. You can remodel the template itself with your own familiar branding, color scheme, images, and text. You can also update the normally static structures and fully customize the page layout, the terminology used, and more.
To enable CEMT within your Adobe Sign account, get in touch with your customer success manager to get started. The CSM will be able to assist you in linking up with a professional services contact that will be your resource in creating an email template that fits your brand. You will then be able to utilize the Adobe CEMT repository to get started².
The repository contains the four email templates currently available for customization: Please Sign, Signed and Filed, Reminder, and Canceled. It allows interested users to get started with the boilerplates that we’ve included for the four templates. You can also check out the Adobe HelpX page³ that contains the do’s and don’ts of CEMT, and our Spark page⁴ that contains examples of what beautifully designed emails can be created by utilizing Adobe Sign’s CEMT. By enabling this feature for you and your team from the beginning, you’re able to get a head start on creating a template that matches your company’s desired image and brand to be recognized throughout the signing ritual.
All of our templates were creating using HTML and CSS, while maintaining the table layout to ensure all versions of Outlook properly render the email template. For our power users, we have also included the email templates containing basic logical components which were created using the Velocity Template Language (VTL). These components ensure that the appropriate verbiage is used for the different participants during the signing ritual. Developers can adjust the tables within the boilerplates to include more or less content in the email template as they see fit or update the logical components in order to maximize signer engagement throughout the eSignature process.
In short, CEMT can be leveraged to:
- Increase brand awareness
- Personalize the signing ritual
- Increase signer engagement
- The Ultimate List of Email Marketing Stats for 2020 — https://blog.hubspot.com/marketing/email-marketing-stats
- Adobe Sign Custom Email Templates Boilerplates — https://github.com/adobe/sign-cemt-boilerplate
- Adobe Sign Custom Email Templates Helpx page — https://helpx.adobe.com/sign/using/custom-email-templates.html
- Adobe Sign Custom Email Templates Spark page — https://spark.adobe.com/page/X4giXyU3nlT4J/