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(Part 1) Solving the Conundrum of Disparate Data and Different System Architectures to Build a Truly Unified Profile

Authors: Sandeep Nawathe and Jody Arthur

This is the first post in a two-part series that explores the challenges inherent in developing a 360-degree view of the customer. In this post, we describe the digital components a business needs to




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Jaemi Bremner

Jaemi Bremner

Experience Technologist. Currently Director of Developer Content Engine for DataStax. Former Developer Advocate for Adobe Experience Platform. Twitter: @jaeness

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