#Fail: Admazely

Adopt a Startup
Jul 20, 2017 · 2 min read

Admazely 2011–2013

Copenhagen — Denmark
Founders — Sylwia Erhardt-Bednarska, David Björklund, Søren Holbech Nielsen, Peter Vilsholm Therkildsen Schlegel
Raised $600,000

Admazely was an advertising technology company that offered easy-to-set-up retargeting for web shops.

Reasons for failure
Employees: Issues with worker’s International Visas.
Fundraising: Unsuccessful fundraising efforts.
Founders: Loss of a co-founder who shifted focus to family.

Nowadays
Sylwia Erhardt-Bednarska is now a Front-end developer at Social Code ( A technology & insights company that manages digital advertising for large brands on social media)
David Björklund is now the Lead Engineer at Mic ( News and media company for young people)
Peter Vilsholm Therkildsen Schlegel is now a CEO at Responsive A/S (A leading Scandinavian Customer Experience agency)
Søren Holbech is now a Senior Data Scientist at LiveIntente, Inc.

Source: Tumblr

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