#Fail: Bawte

Adopt a Startup
Adopt a Startup
1 min readAug 3, 2017

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Bawte app

Bawte 2011–2015
Iowa — United States
Founder — John Jackovin
Raised US$ 220.000

Bawte provided a service for customer engagement.

Main reasons for failure
- Market fit: There was a lack of urgency of the problem they were trying to solve.
- Retention: Customer retention was difficult.
- Costs: For the customers, they did acquire the maintenance was costly.

Nowadays

John Jackovin is now the founder of Fermented Labs and John Jackovin Consulting.

Source: Jackovin

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