#Fail:Totsy
Totsy 2009–2013
New York — USA
Founders — Christophe Garnier and Guillaume Gauthereau
Raised US$ 23,5 Million
Totsy was an e-commerce platform that sold prenatal care products from top brands with up to 90% off compared to retail for moms, babies, and children.
Main Reasons for Failure
-Customers: High customer dissatisfaction, as you can see some of the comments on from their Yelp page.
-Market: The flash sale market decreased by around 70% between 2008 and 2014
Nowadays
Christophe Garnier is a Board Member at Parentify Inc., (A professional marketplace for the family vertical) and he is the Founder & CEO of Spark Labs (An enterprise solution for remote workers and business travelers)
Guillaume Gauthereau is the Founder of Sequoia Lab ( A consulting company for early stage, VC founded and medium & large corporations) and the Founder of Gauthereau Group (Strategic consulting
Sources: Pando
Every Thursday a new #fail story to help entrepreneurs avoid making the same mistakes and show that failure is not the end.
If you like what you just read, please hit the button “Recommend” below so that other people might stumble upon this.
Last story: #Fail:Lumos
Follow Adopt a Startup on Facebook, Twitter, Instagram, LinkedIn or Medium to get to know out of this world startups and content!
*#Fail is meant to be used as an asset for entrepreneurs and not a source of absolute fact.
