#Fail: Wattage

Wattage 2014–2015
Canada — Ontario
Founders — Jeremy Bell, Peter Nitsch, and Brett Hagman
Raised $200,000

Wattage was an online platform that enabled you to create hardware, without needing any electronics or manufacturing know-how.

Main reasons for failure
- Market-fit: The company tried creating a new market for customized electronics but failed to gain traction
- Funding: Difficulty to raise funds and they had conflicted on how much to raise
- Product: Took time to built out prototypes to validate whether the idea was technically possible


Jeremy Bell is the VP of Design of Connected Lab 
Peter Nitsch is the Design Lead at Shopify
Brett Hagman is the Lead Developer at Wiring and the Co-Founder & Director of Technology of Rogue Robotics

Sources: Business Insider, Medium

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