You already know it. To survive in todays non linear world, all companies needs to continuously generate and launch new ideas. It is a matter of competitive advantage. It takes more then a workforce to succeed. It for sure takes more then hiring a bunch of creative people and host meet ups and nice events. It first and above all demands leadership and culture. Creative thinking in business starts with empathy for customers.
Every challenge is an opportunity for design
Creativity is where the magic is, it will give you ideas you will need continue to be better. In evolutional terms, creativity is what keeps your competitive advantage fit. Without it you are nothing.
So to help you with the creative challenges let us introduce whtifs.com.
In many projects we experience that creative efforts are a struggle in the beginning phase. In a broader sense, we could assume the reason for this struggle is that we need to break out from our routines. We need to step out of the comfort zone and that is not always easy. To pass this empty-page-state, there is some games and tools that could be useful. Good ideas are not the only thing you need. A great method for getting started, is a brainstorming technique called What Ifs that is based on trigger questions that will help you look at your challenge from different angles. The what if question is one of the most important question in the creative process.
At Adore You we use creativity as an enabler to empower design project with ideas. We are constantly developing products, tools and methods available for our clients and partners to use in projects and collaborations. Our latest product is a really simple tool your team can use to facilitate trigger questions in brainstorming sessions. And it is for free! See link below.
/Martin, Daniel, Petter @ Adore You