See how AdQuick proved a 594% ROI for Orange Theory Fitness using outdoor advertising

AdQuick was born out of two frustrations in with outdoor advertising: a slow, opaque, low-tech buying process and the inability to quantify the impact of the campaign.

After only a few months, we have already improved both of these pain points in booking campaigns for clients such as Lyft, Instacart, Orange Theory Fitness, OVO (Drake’s label) among others.

So how does AdQuick actually address the pain in buying and measuring OOH?

For the planning process, AdQuick has created a simple interface to compare and book options directly online. Once a client determines their targets (budget, geographies, point of interest), AdQuick sources options and sends them to the client in a unified interface.

After reviewing options based on price, demographic, and timing, clients can book directly in the AdQuick platform. Benefits don’t end with a modern buying experience, though.

AdQuick has created a suite of options that allow marketers to track their campaigns. For instance, AdQuick created a shortcode for Orange Theory Fitness that allowed ad viewers to text ‘Fitness’ to 47711 and receive a coupon for free classes. By adding this to their ad, Orange Theory Fitness was able to track the responses. The $800 ad drove 4 new members, resulting in a 594% ROI* for the spend.

In addition, Orange Theory Fitness has access to the respondent’s phone numbers so they can engage with them in the future.

In addition to SMS shortcode creation and tracking, AdQuick has built out other ways to track outdoor advertising campaigns:

• Google Analytics API integration: shows lift in site traffic by lat/long of visitors in areas with an outdoor ad
• Google AdWords integration: shows data related to CTR. Increases in CTR drive down CPA. OOH drives up awareness and makes online ads a more efficient channel
• Location-based mobile ads: allows marketers to seamlessly set up complementary mobile ads. Data shows engagement in areas with OOH ads outperform control ads by 30%+
• Geo-located awareness and attribution surveys: Gathers feedback from the local market to provide data to marketers around pre and post campaign awareness and channel attribution
• Using image recognition to capture social sharing: algorithm scrapes social media to capture incremental impressions and social sharing of billboards and other OOH. See our case study with Drake’s label, OVO.

Check us out at AdQuick.com and see how we make the planning process painless and the measurement data-rich!

*How was ROI calculated?

Based on the shortcode on the campaign, AdQuick showed that 4 new members who responded to the ad became Orange Theory Fitness members. At an average of $99 per month membership for four members, the resulting revenue for these members is $4,752. This doesn’t include other benefits such as awareness increase and members who were driven to sign up outside of the direct response.