7 Benefits of Launching Products Virtually via Influencers
Product launches used to happen in big auditoriums with hundreds of interested guests and press guys joining the event. But, we have seen that even before the COVID-19 pandemic, the internet gave power to brands. Brands are already considering launching their products virtually and getting help from influencer markets to gain better penetration in the market.
Back in 2017, influencer name Becky Li sold 100 limited edition Mini Cooper cars just in a span of 5 minutes. This sounds ridiculous when you think about the influence of influencers in their niche audience. But the truth is, almost 49% of the population trust the review and recommendations given by their favourite influencers. Here are seven benefits of launching a product virtually by influencer marketer.
Better Global Reach
With virtual product launches, the global audience can be served without any boundaries. For the in-person events, brands tend to spend a lot of time and resources to get the influencers and potential users on site. When it comes to virtual launches, influencers can launch their product marketing campaigns aligned with the brand’s product launch on their mediums.
In Covid-19 pandemic, we have seen that companies like Apple, Google and even car companies like Honda and Fiat hosted their launch summits online. This not only made sure that they save a lot of resources only, but it also gave them an opportunity to promote their products via influencers and media reviewers to reach users globally without hosting on-site events.
Making the brand omnipresent
Remember the Lay’s smiling campaign on the packaging? Yes, even the consumer end products can get the benefit of launching their products’ campaigns virtually anywhere on social media rather than taking the traditional way of marketing the products.
With the growing popularity of smart devices among consumers, the usage of social media and content consumption platform is increasing. So, when you plan to launch a new product in the market, its campaign should reach people at the same time to increase sales.
Multiple Languages and regional coverage
Well, when a brand launches its products virtually, they can dodge all the boundaries of languages and regions. With the selection of the proper influencers, brands can reach people in any region and any niche to get more impressions.
We know that micro-influencers are growing these days, as they carry better engagement rates compared to big influencers and celebrities. As micro-influencers continuously communicate with their audiences, their conversion rates also rise. Thus, choosing proper influencers to launch your product virtually makes sense.
Improved sales and conversion-rates
With virtual launch and campaigns via influencers, brands would be able to get the data of their actual campaign reach, engagement rates, conversions via each channel and more. That is next to impossible for traditional marketing campaigns.
Social media promotions
Well, getting public interest in your brand or product would only make sense if you can convert them to becoming your visitor or buyers. By involving social media influencers in your product development team narrative, you can achieve the best results. For example, when Ninja (online streamer) changed his streaming platform, the new platform got benefit by getting a famous gaming influencer on their platform and got attention and new users on the platform.
So, influencers can help brands gaining more views on their associated channels and give user footfall.
Involve influencers in the creation process
As we discussed in the previous point, if the influencer is involved in creating the product, people would become more interested in getting hands-on the product. But, when you think about the multi-level marketing example here; influencers can create more influencers on the platform as well.
For example, when early influencers start earning something good from the new products, they can bring more interest and get more influencers involved in making campaigns better for brands and help them grow. Thus, having influencers during the creation process is an added advantage to gain even better market reach.
Break all the limitations
With overall better reach, conversions, engagements and demographic targeting than the traditional product launches, product launch with influencers would break all the barriers for brands. Even if a brand is a small scale homegrown business or a multinational company, both would be able to gain the benefit of it. A user would be able to reach you via their small smartphone screens or live streaming platform. This breaks all the stereotypes of a traditional product launch.
What are you waiting for? Aren’t you interested in launching your next virtual product vid influencer marketing yet?
