7 Powerful Ways Bots are Transforming Our Businesses
Automation and bots are no longer a thing of the future. Businesses have already started to adopt these things and are improving their process and customer experience. But, there is always a fear in the market, that automation would replace humans and we would lose our jobs. Well, that is partially correct. Today, we are discussing how bots are helping us transform our businesses without replacing humans.
We have included eight powerful benefits, that is how bots are helping us grow our businesses.
Brings power to your business
From small startups to tech giants, every business faces a problem of improving their efficiency, faster deliveries and proper coordination. As soon as the team starts getting bigger, the problem grows exponentially with the time. Even for small and repetitive everyday tasks, people would end up wasting a lot of their valuable time and ultimately a brand would end up losing its resources.
Bots can help businesses automate their processes. From reporting to managing meetings for top executives, everything can be done with bots. Many offices have already adopted Human resource bots to make their HR output efficient, from leave status to applying for special leaves.
Some bots are also working with finance sectors. Where users can give input for the value where they want to trade shares in the market and with AI, they can also help them predict the fall or high in advance.
Automation is the key to success
Bots help us to automate the processes. As we talked about the possibility of getting office work automated by bots, they can also help us automate more business-related tasks from getting data from BI software or managing data for meetings. With the integration of machine learning and artificial intelligence, bots would be able to suggest the best possible ways to get our work done. Where most of the current automation tools only automated the process as per user-defined feed, next-generation bots would be able to make their own decisions and get things done faster and better for humanity.
For example, in FMCG product line-up, a brand can set up data points. From production to distribution, all the involved parties would be able to access the data. Without getting manpower involved to order goods from while-seller to end-distributor, everyone would be able to communicate via an automated service bot. The same bot can help forecast future sales and demand as well.
Data is the new oil!
Talking about the data, data is the new oil. Bots help businesses to scrape data from online portals, websites and even more specific applications to give an added advantage over the competition. For market research and business analytics, this becomes helpful.
Helps your marketing
Marketing automation with bots is growing faster than ever. Scheduling social media posts to engage with the followers on online chat while streaming, bots are taking over the internet.
Bots provide freedom to every individual creator online. They help individual creators to grow without getting involved in tension about managing their business or getting under a contract with huge corporations to grow their channels online. Marketing automation also involves geofencing, niche targeting, platform-oriented content creation and more. Bots can take over the process and serve content to people automatically as per their likings and at the best time to get more conversions for you.
Don’t forget the sales
Just like marketing, converting customers to your business is also scope for bots. They can initiate the conversion process with your potential customers online and organize the sales flow in your CRM. Not only Chatbots, but several companies have also come up with virtual online assistants, who guide you to complete the purchase and assist to upsell as well.
Virtual assistants with upselling functionality can generate a good revenue stream for each one of us.
Customer experience
We know that customers do not make their buying decisions just on features or value for a product or service. Buyers end up buying the customer experience which comes along with their purchase as well. Thus, setting up a virtual customer care assistant makes a huge difference.
For example, Mailchimp also gives 24*7 chat support and self-servicing support. Where brands can use bots and automate the FAQs answering via a good UI on their own digital platform.
Customers also like to feel the products before making a purchase. Thus, bots would be able to help customers experience the product online by referring them to the best suitable online reviews or public relation content.
Brings human touch
Chatbots are not hyped technology. They are actually helping many businesses globally to optimize their growth online and satisfy their customer demands by helping them in many ways.
Just like a human, a well designed and well-integrated chatbot with machine learning capabilities would be able to serve customers as good or even better than a human. Most of the professional chatbots in the market are coming up with their own machine learning engines and improving themselves to become better over time. Once they start interacting with the consumers, they adopt better ways to satisfy their questions as soon as possible with the best polite and efficient way possible.
Bots integrated with Artificial Intelligence can also predict customer’s next questions and accordingly would set their replies to give the best possible human interaction.
Go beyond text-based data
Google reports say that almost 27% of the global audience is using voice technology. If you put that into perspective, every one out of three mobile users is using a voice assistant to get their job done. Not only that, but most of the platforms have also reported that their platforms are adopting video and audio content for users to give the best overall experience.
Yes, the world is going towards a touchless future and so should your business and it’s all the operations should adopt. Try our Alexa Voice App to know more. At Adrixus, we have developed a unique Alexa Voice Skill which allows job seekers to apply directly from their Alexa device or application within seconds.
Speaking of those seven key points where bots would help businesses, we can understand that they have the power to change your game in the market. Although, more data integrations and machine learning algorithms would be able to make the bots even better. And where we consider that AI would take over our jobs or would rule the world. The chances are, we as a human would get the most out of bot integrations.
