Pay TV vs. zemaljski kanali — Kako Hrvati koriste TV usluge?

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Mar 16 · 2 min read

Koliko Hrvati koriste svoju Pay TV uslugu? Koliko gledaju kanale dostupne zemaljskim putem, a koliko koriste dodatne usluge koje pružaju Pay TV operateri? Podijelili smo Hrvatsku na pet regija i analizirali korištenje dodatnih kanala kod korisnika Pay TV usluga.

Na nacionalnoj razini kućanstva prosječno provode samo 33% pred dodatnim kanalima koje u svojoj usluzi nude Pay TV opearateri, dok ostatak vremena provode pred kanalima koji su dostupni i zemaljskim putem.

Slavonci najviše vremena provode pred TV-om općenito, a najveći indeks u odnosu na cijelu populaciju ostvaruju gledajući dodatne Pay TV kanale. Istra i Lika slijede u stopu, s jednakim indeksom gledanja dodatnih kanala, no mnogo manjim indeksom gledanja kanala dostupnih Zemaljskim putem.

Dalmacija ostvaruje potpuno drugačije rezultate, najmanje koristi dostupnu dodatnu uslugu Pay TV kanala, dok ima visok indeks korištenja zemaljskih kanala.

Zagreb i Središnja Hrvatska najmanje koriste TV, kako zemaljske kanale s nacionalnom koncesijom, tako i Pay TV kanale dostupne putem usluga Pay TV operatera.

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Maša Topić, Product Manager Audience Data, mtopic@adscanner.tv

About AdScanner:

AdScanner is a Croatian marketing technology startup that provides big data solutions for leading-edge TV business models. Founded in 2012, AdScanner is active in Croatia, Austria, Germany, Bulgaria and Serbia. It has implemented a proprietary algorithm for automated video recognition, while developing its own Rapid Data Vectoring technology, collecting and integrating advanced TV audience data across a variety of TV platforms. For more information, follow AdScanner at twitter.com/adscannerdata, medium.com/adscanner and adscanner.tv.

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