We are living in another golden era of evening news. If you can advertise before or during the news, you should!
Daily evening news on linear TV aren’t just a major source of information about current events — but also dominate when it comes to viewership on major channels.
It’s not a mystery that Croatian audience is still connected with major TV news. More than half of households watching TV during the evening period from 18:30 until 20:20 are watching one of the main newscasts. This is the only period in the day when rating of main three channels (HTV1, RTL Televizija and Nova TV) is significantly above rating of all other channels combined.
We know that commercial breaks during main news are strictly limited by the legislative, so every second is extremely valuable, for the advertisers as well as for the broadcasters.
Based on that, newscasts are perfect placements to advertise products from the categories of retail, food, beverages, healthcare and personal / body care.
Interested in more insights about evening news vs. advertising opportunities? Drop us a line:
Maša Topić, Product Manager Audience Data, firstname.lastname@example.org
AdScanner is a Croatian marketing technology startup that provides big data solutions for leading-edge TV business models. Founded in 2012, AdScanner is active in Croatia, Austria, Germany, Bulgaria and Serbia. It has implemented a proprietary algorithm for automated video recognition, while developing its own Rapid Data Vectoring technology, collecting and integrating advanced TV audience data across a variety of TV platforms. For more information, follow AdScanner at twitter.com/adscannerdata, medium.com/adscanner and adscanner.tv.