Zašto naši mali genijalci već drugi dan manje gledaju prijenos školskog programa?

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Mar 18 · 2 min read

Ponedjeljak je, radim od doma, klinci ne idu u školu ali svi smo budni u rano jutro. Svatko traži svoj kutak mira. Nastava za prvi razred upravo počinje na HRT3, za peti na Sportskoj televiziji, ja imam callSkype… Teams… Slack…Virtualne učionice… Doma je ludnica!

Utorak, 9 sati, spajam se na call, doma je mir i tišina. Ekipa spava. Shvatili su jučer da se program na HRT3 može ponovno pogledati od početka, nastava na Sportskoj televiziji dostupna je online, a i profesori šalju materijale. Bitno je samo da se sve odradi do kraja dana.

Prvi dan emitiranja školske nastave, na HRT3 (8–17 h ), pratilo je 32% Pay TV kućanstava u Republici Hrvatskoj, dok utorak bilježi nešto nižu gledanost od 23%. Ostvareni udio u gledanosti također pada, sa 13% prvog dana na 12% u utorak.

Isti trend vidljiv je i na programu Sportske televizije. Nastavu u ponedjeljak (8–14 h) pratilo je 14% kućanstava, a već drugi dan, u utorak (8–15h) 9% . Udio u gledanosti pada sa 12% na 7%.

Kako se prati nastava u vašem domu?

Sanja Kasumović, Business Development Manager, skasumovic@adscanner.tv

About AdScanner:

AdScanner is a Croatian marketing technology startup that provides big data solutions for leading-edge TV business models. Founded in 2012, AdScanner is active in Croatia, Austria, Germany, Bulgaria and Serbia. It has implemented a proprietary algorithm for automated video recognition, while developing its own Rapid Data Vectoring technology, collecting and integrating advanced TV audience data across a variety of TV platforms. For more information, follow AdScanner at twitter.com/adscannerdata, medium.com/adscanner and adscanner.tv

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