Adshares (ADS) multi-chain strategy, a world of DeFi!

Adshares
Adshares
May 12 · 5 min read

Adshares will explore multiple blockchains as a part of its cross-chain strategy.

A few days ago, we started publishing a series of articles to explain and promote our new business development roadmap.

Today is a particularly unique day in the Adshares journey. Adshares is now officially multichain, opening the doors to the DeFi universe!

  • Adshares will explore multiple blockchains as a part of its cross-chain strategy and. This is a key milestone in the new business development roadmap.
  • In the first place on the roadmap is Binance Smart Chain to allow users from the BSC ecosystem to easily access without downloading additional apps, creating new wallets, and updating configurations in the ADS wallet. ADS holders will be able to participate in BSC-base projects such as PancakeSwap or BakerySwap.
  • The second will be Ethereum ERC-20 wrapping to enhance the accessibility of trading on major DEXes.

The two existing versions of the Adshares Wallet have been updated recently — the first one works with Chrome, Brave and Opera browsers (install via Chrome Web Store), while the other one was designed for Mozilla Firefox (install via Firefox Add-ons).

More info about coin can be found here https://adshares.net/buy

What is Adshares?

Adshares is the first 100% decentralized marketplace for programmatic advertising, also being one of the most advanced blockchain-based projects in the advertising market.

Adshares Network is based on its own and unique blockchain (Enterprise Service Chain — ESC Blockchain) to connect publishers and advertisers, allowing them to make direct deals.
https://operator.adshares.net/blockexplorer

Combined with some unique features, Adshares offers a very interesting set of advantages over mainstream and crypto ad networks such as Google Ads, Coinzilla, CoinTraffic, PropellerAds, Adsterra, or Mellow Ads.

Adshares open ecosystem is based on a reliable and secure ADS Blockchain that has been tested to process up to 1.4M transfers per second, making it significantly faster than Bitcoin, Ethereum, Bitshares, and all other available blockchains. Adshares goal is to handle worldwide advertising payments using ADS cryptocurrency.

Why does ADS need to be multichain?

By creating a 100% decentralized ad network, Adshares wants to make its service accessible to any cryptocurrency user. Observing the current trends, the Adshares Team has decided to make a nod to advertisers and publishers by going for ADS multichain. Believing that this will be also a milestone in popularizing its project, allowing users centered around different chains to be part of our ecosystem.

Why can’t ADS just use Ethereum ERC-20?

The answer is simple: to serve the global advertising market Adshares needs an ultra-fast ESC Blockchain. Only it is currently able to settle microtransactions for ads and charge only 1 per mille transaction fee. Additionally, its throughput of up to 1.4 million transactions per second allows gaining a significant competitive advantage over expensive tokens. Multichain is good for broad ADS adoption, but supporting the Adshares ecosystem requires a native Enterprise Service Chain.

DEX strategy

Today in the world of cryptocurrencies, decentralized exchanges offer transparency and convenience of use. We, here, all believe this is the real future. From an investor’s point of view, this is the fastest step to buying ADS. Starting with Pancake, we aim to appear on the largest DEXs.

Decentralized Exchanges (DEX) for ADS (coinmarketcap)

Binance Smart Chain (BSC)

Following the market and responding to suggestions from the Adshares community, the first will be Binance Smart Chain to allow users from the BSC ecosystem to easily access without downloading additional apps, creating new wallets, and updating configurations in the ADS wallet.

As a result, the ADS will appear on PancakeSwap or BakerySwap.

You can wrap your ADS on the Binance Smart Chain right now: https://exchange.pancakeswap.finance/#/swap?outputCurrency=0xcfcecfe2bd2fed07a9145222e8a7ad9cf1ccd22a

Binance Smart Chain

It isn’t an actual “Swap” — more like a Wrapped ADS working like WBTC to enable access to DeFi liquidity.

There is a two-way gateway set up so you can migrate your data between blockchains.

Adshares will stick to the native ADS blockchain for all ad-related payments, because of low fees and high throughput.

Ethereum blockchain

As previously told, the second place on the roadmap is ADS ERC-20 wrapping to enhance the accessibility of trading on major DEXes.

With that said, ADS has already appeared in the Uniswap exchange: https://app.uniswap.org/#/swap?outputCurrency=0xcfcecfe2bd2fed07a9145222e8a7ad9cf1ccd22a

However, this is announced as just a first step, new exchanges like Sushiswap will be added later.

Ethereum

  • Contract address: 0xcfcecfe2bd2fed07a9145222e8a7ad9cf1ccd22a
  • Etherscan
  • Swap address: 0xe405113bfd5b988bdba4a4ca9419a18f9e2828a6
  • Info
  • Uniswap
  • Reserve address: 0001–00000002-BB2D
  • Wrapping prefix: 000000575241505F4554483A

Technical details on GitHub: Wrapped ADS

A dedicated user guide is available on our Helpddesk Portal: A user guide to transferring ADS on the Ethereum blockchain and Binance Smart Chain

Note: To compare and access the most liquidity, lowest slippage, and best exchange rates across Ethereum and Binance Smart Chain, Adshares will use DeFi aggregators like 1inch or Balancer.

Adshares roadmap includes also another main milestone, right after this major evolution: a new incentive staking program.

More details will be announced in the next few days.

Adshares

Blockchain in advertising https://adshares.net/

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