Adshares blockchain (ADS) - energy sustainability and high throughput

AdsharesNet
Adshares
5 min readJun 7, 2021

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ADS blockchain is peaking at 1.4M transfers per second when sending multi transfers from 1 to 1000 accounts (test).

The ADS Blockchain is a fork of the Enterprise Service Chain (ESC), a blockchain software technology capable of facilitating high volumes of simple transactions which, similarly to other cryptocurrencies, allows sending tokens between user accounts.

ESC derives its name from the concept of the Enterprise Service Bus, where a cryptocurrency is used as the communication protocol.

Sustainable blockchain with a minimum carbon footprint

There has been a lot of talks recently about the energy efficiency of cryptocurrencies. The most commonly described energy-intensive Proof of Work(PoW) coin is Bitcoin (BTC). In contrast, Ripple (XRP) or Cardano (ADA) are shown. There is also a lot of talk about Ethereum’s reduced power consumption after the transition to Proof of Stake(PoS). Elon Musk is trying to convince, that Dogecoin (DOGE) is an eco-friendly coin.

The Adshares team realized back in 2017 the need for a cryptocurrency that doesn’t waste electricity. This is how ADS was created, whose consensus is based on the Delegated Proof of Stake (DPoS) protocol. This means that the hash of a new block is voted on by 31 Nodes with the highest ADS balance.

There is no such thing as cryptocurrency mining in Adshares (ADS).

All coins are already issued and new coins can never be created again. Anyone can become a Node owner and compensation is part of the transaction commission.

This allows the decentralized online advertising market to be very efficient (up to 1.4 million transfers per second) and sustainable at the same time.

Read the whitepaper of our Enterprise Service Chain (ESC) to learn about the structure and operation of the network.

Adshares — Blockchain Revolution in Advertising

The Adshares team is developing an open-source technology implementing a decentralized marketplace for programmatic advertising. Our advertising ecosystem is the answer to negative trends in digital marketing — lack of transparency allowing intermediaries to charge high fees and increasing centralization which creates an opening to censor unwanted content.

Adshares uses the blockchain to connect Publishers with relevant Advertisers, allowing them to make direct transactions using our cryptocurrency network.

While building the ADS cryptocurrency ecosystem we are designing it to be a much more efficient business space for all involved parties.

  • Advertisers, winning with our unusually low fee and transparent, open-source, and blockchain-based programmatic advertising ecosystem.
  • Publishers, winning with Adshares’ low margins and the possibility to set up their own adserver, forking our technology for a very small fee.
  • Master node operators, winning with ADS blockchain being able to process huge numbers of transactions per second, even on commodity machines, allowing them to earn even more on transaction processing.
  • The hodlers (hello!), winning with ADS currency, as it is being used to buy services in a very real and growing market, having dividends implemented as a bonus
  • And, last but not least, connecting aspects of hodling, staking, and publishing to gain even more with the synergy our network has to offer!

Testing the foundation of the ecosystem

The whole ecosystem is founded on our proprietary blockchain technology designed from the ground up to handle high volumes of transactions quickly, securely, and efficiently.

Test environment:

  • 5 masternodes
  • 3 of 5 masternodes accepting user transactions

Masternodes’ dedicated servers’ configuration:

  • Intel(R) Core(TM) i7–6700K
  • 32GB RAM
  • 480 GB SSD

Our test results:

Fast blockchain (transfers per second)

Our ADS blockchain is peaking at 1.4M transfers per second when sending multi transfers from 1 to 1000 accounts.

Fast blockchain (node traffic)

ADS is using almost 90Mb of bandwidth in peak moments.

Fast blockchain (CPU use)

The masternodes that process clients’ transfer requests are using less than 30% of CPU in peak moments, the other masternodes that do not process clients’ requests are using less than 7% of CPU.

Fast blockchain (ADS transfers per second)

On average we were processing around 800k transfers per second during 60 minutes of testing.

Following the test results, we dare to say that our ADS blockchain is pretty fast, and we are certain it is more than adequate to serve the worldwide advertising network.

Let’s do a little thought experiment, our initial business target is to get 1 million advertisers to use our network:

  • 1 million advertisers
  • every hour each advertiser sends a transaction to 1000 recipients (publishers)
  • This gives us a figure of 1 billion transfers every 3600 seconds, which would require our ADS blockchain to process a little over 277 thousand transfers every second.

1.4M transfers per second is not a limit of our blockchain technology. The number of transfers per second is already high enough for our initial ecosystem, that is why we are now focusing our effort on more important priorities of our:

Advertising Revolution Roadmap

At Adshares we do believe in blockchain, open-source, decentralization, and transparency that is why we are showing our progress on our Adshares’ organization Github account every day. Also, we have published a new business development roadmap.

If you share our interests and beliefs or if you just want to get on the best blockchain programmatic advertising ecosystem with the most advanced development progress then:

Thank You,

Adshares Team

We are the other of the other

Marcus Aurelius

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AdsharesNet
Adshares

Blockchain revolution in Advertising. Web3 protocol for Ad Tech. Visit us: https://linktr.ee/Adshares