Six months of the first blockchain-based ad network — an overview & future plans.
Half a year has passed since Adshares went live, and we can say that it was a busy and successful period. Since April 2019 we accomplished a lot, however, there is still a long way ahead of us. Our ecosystem is constantly growing, new users are joining every day, and our team is working tirelessly to make Adshares more effective, and the platform more user-friendly. We have implemented several useful features, and we are constantly thinking about ways of improving our network.
What we accomplished so far
Since the launch of our decentralised ad network, we have made some significant progress and we are not slowing down. We started from scratch, and currently the entire network has more than 3,000 users. Although it is just the beginning, this number is constantly growing.
We have recently managed to make some significant improvements to the platform, making it easier for the publishers to accept or reject ad categories. Manual banner ad approval has been replaced with a new classifier, which made the selection process quick and straightforward. Our team has also managed to improve the ad panel and simplify instructions, to make Adshares network more user-friendly.
Since the number of users exceeded three thousand and keeps growing, along with the number of impressions, our main operators migrated to faster and more efficient servers, which increased the overall potential of the Adshares network. Currently, there are two ad servers handling over 86 million impressions and more than 350,000 clicks per month.
In September we launched a new website, which turned out to be a success. We got dozens of positive comments and messages from our community. Our new site features lots of stats and data for advertisers, publishers, investors and developers. We wanted to keep the design simple while placing on the site as much useful information as possible.
Over the past few months, Adshares has also successfully run several airdrop campaigns in cooperation with the Crowdholding platform, which allowed us to get some valuable feedback about our network, ideas, new website and features we implemented. On top of that, our decentralised network has been featured in several articles related to digital advertising and blockchain applications in the advertising industry. Adshares has also been showcased in the “Upgrade to great” report by TeQatlas, which contains actionable real-life examples of AI, IoT and Blockchain use cases in business.
What’s coming next?
Currently, our team is working on conversion handling. It means that it will be possible to define specific actions for which advertisers will be charged. Advertisers will be able to set CPA rates and will have to pay only in case a specific action takes place — e.g. registration, purchase etc. On top of that, we are working on introducing pop-up banners to our ad network as one of the options.
Moreover, we plan to start cooperation with affiliate networks. Introducing the CPA-based model will allow us to work with multiple affiliate networks and run diversified campaigns based on various sources. This feature will be very convenient for publishers, as they will have everything they need in one place.
We also want to add some more useful information to our website. Since we are often getting similar enquiries, we are preparing a comprehensive FAQ. We are also working on sites featuring media coverage about Adshares, as well as some general information about the ADS Wallet.
Why should you consider choosing Adshares?
Adshares is the first 100% decentralized marketplace for programmatic advertising, also being one of the most advanced blockchain-based projects in the advertising market. We use our own, unique blockchain to connect publishers and advertisers, allowing them to make direct deals.
Combined with some unique features, Adshares offers a very interesting set of advantages over mainstream and crypto ad networks such as Google Ads, Coinzilla, CoinTraffic, PropellerAds, Adsterra, or Mellow Ads:
- Decentralization of ad servers and innovation in ad delivery to minimize the possibility of ad blocking
- Significantly lower fees compared to mainstream advertising networks
- Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website
- Availability for small advertisers — no need for significant funds to join the network
- No verification — only e-mail is required to start advertising
Our open ecosystem is based on a reliable and secure ADS Blockchain that has been tested to process up to 1.4M transfers per second, making it significantly faster than Bitcoin, Ethereum, Bitshares, and all other available blockchains.
If you want to join the network or learn more about Adshares and decentralised digital advertising, feel welcome to visit our website. You can also follow us on Twitter and share your thoughts on our Telegram group.
