The first blockchain-based digital advertising network goes live
Adshares presents a new concept of programmatic advertising
The first truly decentralised ecosystem for digital advertising is live! Adshares, a small startup specialising in blockchain solutions, has launched a blockchain-based advertising network which allows advertisers and publishers to make direct deals. This means no middlemen, no hidden fees and no censorship. Adshares initiates a process that may change digital advertising — making it cheaper, more transparent and censorship-free. Advertisers, publishers and ad server operators are welcome to join.
Adshares offers the first genuinely decentralised marketplace for programmatic advertising. It is also one of the most advanced blockchain-based projects in the advertising market. The Adshares network is designed to handle issues the digital advertising market has been struggling with over the past years.
Due to increasing monopolisation, advertisers and publishers have to face high and hidden fees, lack of transparency as well as censorship. Worse still, these are only some of the issues the market is struggling with. The Adshares network is the answer to many of these problems and may fix what is wrong in digital advertising.
Benefits for advertisers and publishers
The Adshares open ecosystem is based on a reliable and safe ESC Blockchain, tested to process over 1 million transfers per second. This shows it to be faster than Bitcoin, Ethereum, Bitshares and all other available blockchains. The blockchain the Adshares network is based on is fast enough to serve the worldwide advertising market and handle large volumes of instant micropayments.
Eliminating intermediaries from the advertising ecosystem gives both the advertiser and the publisher many clear benefits. Combined with some unique features, Adshares offers a very interesting set of advantages over traditional digital advertising systems:
- Significantly lower fees (no middlemen = open ecosystem in which publishers and advertisers can make direct deals meaning lower commissions)
- Decentralisation of ad servers and innovation in ad delivery serve to minimise the possibility of ad blocking
- Almost instant payments — transfers from advertisers to publishers are made automatically every hour
- Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website
- New market structure — Real-Time Settlement as a replacement for complicated and expensive Real-Time Bidding
- Availability for small advertisers — no need for significant funds in order to join the network
Digital advertising in 2019
In most cases, it is either Google or Facebook that decides which ads can be displayed and which cannot. Adshares believes that this choice should be made by publishers and no one else. Website owners know their audiences well enough to decide what type of content is suitable for them and don’t need any outside companies to filter ads. Currently, before the publisher even sees a certain ad it has to be accepted by an outside company. If they don’t like the promoted content, business or idea, the publisher will not be able to display the ad on their site and will not see it at all.
The Adshares network was created to eliminate all intermediaries as well as a large portion of associated fees and to let market participants make direct deals. Although the transformation process Adshares is leading will take a long time, it has the potential to significantly change digital advertising.
Digital advertising transformation has already started
Over the past years, the programmatic advertising market has been monopolised, but it may change. There is a big chance that digital advertising as we know it will become cheaper, more transparent and fairer for all market participants.
Adshares has presented an idea to build a new market structure and has developed all the necessary tools. Although it is the very beginning of the transformation, the network already has partners who are willing to change and significantly improve programmatic advertising. Now it is up to advertisers, publishers, ad server operators and all the other market participants to create a vibrant community that will bring about new quality within digital advertising.