11 Facebook Updates You Need To Know For 2019
When it comes to Social Media Marketing, the only constant that we need to realize is that things are always changing.
This is evident, especially on the largest social media network of the world, Facebook.
What’s more interesting is that when Facebook comes up with a change, Instagram experiences a trickle-down effect, which is especially true in regards to advertising.
The Facebook Team has released some of the greatest updates every advertiser should look forward to as we head to a new year — updates we should be keeping in mind when planning marketing strategies for 2019.
To help you keep up with the frequent changes, here are 11 new Facebook updates that you should know before heading into 2019.
Facebook Ad Solutions and Features Update
- Users Can Shop in Instagram Stories
Yes. It’s possible for advertisers to create a highly interactive shopping experience that engages with the users.
All you have to do is add product stickers to your Instagram Stories!
It will immensely help the users who view your story, to get product details and other relevant information. Not just that, they will also have the ability to visit your website and make a purchase! TADA!
Related Reading: 9 Influential Factors That Affect Facebook Ads Performance
2. Ads with Augmented Reality
Augmented Reality is everywhere! Do you want to build a deeper connection and strong relationship with your followers?
You can do absolutely do that by providing them a feature through which they can interact with different products and experiences within the platform!
Augmented Reality Ads enables users to quickly access the Facebook camera features to test your products via a ‘Tap to Try on’ CTA.
3. Facebook Stories Ads
Yes, we know what you are thinking right now. Facebook Stories hasn’t taken off the way Instagram Stories has. But make no mistake, Facebook still has the largest user-base and promoting on its platform through this feature is still a great bet!
These Facebook Ads utilize creatives with a full-screen experience, the kinds which are popular these days.
Facebook Stories Ads will help brands to reach users on both the platform by creating new experiences via the platform’s Stories feature.
4. Now Play before You Buy
Facebook has always pressed on making ‘Try before you Buy’ concept and this is what they did in their recent update.
Facebook has added Playable Ads for apps in the gaming niche, helping users to make a purchasing decision based on their experience with the app!
This is a revolutionary update brought to the user as this would lead to a higher intent install of online applications.
Facebook Updates on Business Pages
5. Page Recommendations
You might have already noticed this, but Facebook Page Reviews have now turned into Recommendations.
This enables the users to post a written review about your page and business which can include text which can be as long as 25 characters. You may also include images.
The users can also use tags while writing a review which as per Facebook, will help to make it easier for users to understand the nature of the business. Facebook will even categorize your business page which will help your business to show up in related searches.
6. Pages redesigned for Mobile Experience
Mobile has always been close to the folks at Facebook. They are relentlessly working hard to bring the user a wonderful mobile experience.
That’s what they did to the Facebook Pages recently.
To make the Facebook Pages easier to navigate and help businesses to drive the followers to perform the desired action, Facebook is rolling out more updates which you will see in near future.
Related Reading: Top Advanced Facebook Marketing Strategies To Boost Sales In 2019
Facebook Measurement Updates
7. Facebook updates the Video Ad performance metrics
The way people are consuming content on Facebook is changing rapidly.
People can shop from videos, watch the videos together or even chat with the advertiser or brand they are interested in — everything on mobile.
Facebook, therefore, is updating its video ad metrics to help advertisers measure the performance of their videos. From video engagement, video consumption to creative optimization, you can measure and tweak everything on the basis of user behavior on your videos.
8. Self Serve Brand Lift in Test and Learn
Advertisers are always looking for tools and metrics to test and experiment their ad campaigns in order to optimize them for better ROI.
Facebook has updated their Business Manager with Test and Learn option which helps to create tests to know how much value does your Facebook Ads provide and what strategies can be implemented to drive better results.
It helps to know which campaign experienced the lowest cost of conversions. Advertisers can get data about all the conversions occurred through the Test and Learn feature. IT also helps you to analyze the overall customer feel and perception of your brand.
All you have to do is select your campaigns and compare them against each other on the basis of different performance-related variables.
Creative Tools Update
9. Video Creation Kit
Which is the most consumed content on Facebook?
Videos, consuming a whopping 75% of the content share.
Advertisers, when they see this percentage, almost instantly want to go launch an All-Video Ad campaign. Well, they aren’t wrong. The problem faced by a majority of the advertisers is: How to make a video?
Facebook’s Creative Shop team has answered that with a video creation kit that contains simplified methods to create videos from stills.
Businesses with less capacity can easily use this tool to create videos and boost their Facebook Ads performance.
10. Value-Based Lookalike Audience
Facebook has helped the advertisers with a new feature with a simple goal — to help them reach out to more people who resemble their current high-value customers.
Value-based Lookalike Audience helps you achieve that with ease!
Value-based Lookalike Audience is just an enhancement of lookalike audiences. When advertisers reveal the value of their present customers, Facebook deploys its smart algorithms to help you find more people who can bring business to your brand.
11. Minimum ROAS bidding
Advertisers always need to optimize their Ad targeting. Facebook is now providing them minimum ROAS (Return On Ad Spend) bidding to help them with extensive target optimization.
Facebook now provides the users with more capacity to control on the value a campaign generates. Advertisers can now set the lowest acceptable return on Ad Spend.
Through this, Facebook’s algorithms will be able to bid to match or exceed the value.
There you have it! These eleven updates will make a huge mark on your Facebook marketing strategies you will create in 2019. Facebook continues to roll out more and more changes and evolve its Advertising Platform to provide the Advertisers, the best!
