Why You Should Do SEO Analysis of Your Website?
The practice of SEO has taken the world by storm. It has become the most valuable topic of gossip when it comes to digital marketing services. But without SEO analysis it seems incomplete in every manner.
SEO is basically Search Engine Optimization which is used to improve the website ranking.
Furthermore, resulting in increased organic traffic and conversions.
Nothing is perennial in this world.
Similarly, to treasure the effectiveness of SEO it needs to be analyzed timely.
To shoot up the effectiveness of any services, it has to be examined in a detailed way.
Here comes the need of SEO Analysis.
It will help you to get acquainted with the elements which are not performing well on your website.
Not only this, there are certainly other reasons which make the SEO analysis quite important.
Before proceeding towards its importance, have a quick idea of SEO analysis.
What is SEO Analysis?
SEO analysis is all about a deep examination of the SEO components.
It works by checking the various components in order to improve SEO and make it a success.
Analysis of SEO urges for the deep inspection of the website structure, onsite and offsite component as well.
It can be termed as the most powerful approach to figure out the hindrances which are restricting the website to secure a good position.
Hence, if even after the SEO the website’s performance is not meeting your expectations, it’s time to pull the socks up to improve the SEO results.
Importance:
SEO analysis has an immense impact on the results of SEO.
If anything is not performing well or producing less output, it means it needs to be worked upon.
With analysis, it is quite easy to improve the quality of the SEO work.
How frequently SEO auditing is required?
It will help you to find out various flaws of SEO which can have an adverse effect on the SEO productivity.
SEO service is opted to make the best out of the website by improving its ranking.
In order to achieve this, the best possible efforts are made.
But even after the best efforts which element of the website is not working well?
This the question that needs an answer.
Auditing the SEO gives you a clear picture of what kind of strategic decision is required to bring the improvements.
Have you ever noticed that it is very difficult to give an effective solution without knowing the problem?
So, it’s better to diagnose the issues and then fix to make them productive.
With SEO analysis, it is easy to keep an eye on:
Security of the website
Images are optimized or not
How effective your content is
Quality and length of the web pages
Loading speed of the website
Still, there is much more to go which makes auditing an essential part.
By diagnosing the issues it is uncomplicated to know the best and worst performing elements.
Therefore,we can draw a conclusion that analysis is the good approach to identify where your website actually stands.
After getting clear with the importance of the Search engine optimization let’s head to why you should do SEO analysis of your website?
There are plenty of compelling reasons which will never let you to ignore this part.
This includes:
To check the Architecture of the website
The architecture of the website plays a very important role in the success of the SEO.
Therefore, making it a principle component to be taken into consideration while auditing the SEO.
Good website structure is of vital importance when it comes to the users’ experience.
The architecture of a website is not dependent on any single factor.
In fact, it is a combination of various elements like navigation of the website, its layout, content strategy, interactive design etc.
All these factors in a combination are responsible for the website structure and user interface.
Any type of flaw in these components hampers the user experience which is not at all good from SEO perspective.
Ultimately, it is all about conversions and sales.
So, if a user is stuck on your website due to complex navigation it will be subjected to the bad user experience.
On the other hand, if the structure of the website is not that much good, again it will affect the indexing and crawling of the website.
Hence, the structure is one of the foremost factors on which SEO analysis works.
Under auditing, the emphasis is laid on each component of the website.
Such kind of approach accommodates to figure out the issues and work on them to increase their productivity.
It highly depends on the website architecture that how your website will be perceived by the users and how will it rank.
With SEO analysis it is easy to improve the website structure.
To keep a check on the website visibility
How much visible your website is to the users?
This can be the biggest factor to define the success of the SEO.
As nothing is fixed in this world, similarly the ranking of the website also fluctuates.
Until you are not aware of where of your exact position, it is hard to work on the improvement areas.
SEO auditing helps you to keep a deep check on the website ranking.
Let’s say your website is ranking for a particular keyword this week.
But after a week it is ranking for some other keyword.
If this is the situation one needs to be familiar with this kind of scenario.
Regular check on website visibility will help you to kill two birds with one stone.
Firstly, you can prevent your website ranking from going down.
Secondly, you can study what different your competitors are doing and how you can make you can be a step ahead of the competitors.
To make the website compatible with the updated Google algorithm
This is an undeniable fact that Google Algorithm keeps on updating with the changing times.
But the SEO done keeping in view the old algorithm update will not be going to work for the new updates.
Every update comes with something new to enhance the user experience.
Therefore, with the update in Algorithm, the SEO done in accordance with old methods has to be brought back to life.
SEO analysis has emerged as the key method to maintain a pace with the Algorithm updates.
It gives you the feasibility to identify what is not in accordance with the requirement of the Search engines and algorithm.
Also, by analyzing the SEO it’s elementary to find out the outdated components of the website.
Old techniques hardly give results when there are new ones to replace them.
With auditing, you can target the unproductive factors and modify them to make them compliant with the new updates.
Consequently, even the new updates cannot hamper the website ranking.
On the other hand, the current ranking of the website will not get hit by the Algorithm.
Related Reading: 7 SEO Trends That Will Matter Most in 2019
To check the performance of the content lying on the website
Content is the most essential segment of any web page.
It holds the power to turn any user in or out.
A user visits a page in a quest to get something meaningful and valuable.
He visits your web page but hardly finds anything that solves his purpose.
Then what is the use of such content that is not good enough to bring conversions?
But this is not your fault.
This is just an illusion that stuffing the quantity of content will give you the results.
This is not how it works.
Although, stuffing content is good from the point of view of SEO but content must be valuable to the users as well.
To tackle such scenario, SEO analysis is quite necessary.
Thousands of piece of content lying on your website but still sales are far away.
Audit your SEO timely to discover which content is dead, which content is evergreen, what is more liked by the users etc.
Dead content hardy succeeds to convert.
Escalate the production of same kinda content that is adding value to the users.
Without analysis, it is difficult to predict which piece of content is working.
Hence it is a must-have to improve the SEO of the website.
Identify the quality of links- good, bad or harmful
Backlinks can be addressed as an indicator of the website’s quality.
It is one of the chief components that is taken into consideration in the process of SEO.
In order to keep the SEO productive now and then, backlinks also need to be monitored.
As high-quality backlinks result in better ranking and more traffic.
In the same manner, poor quality links can have adverse effects on the website ranking.
SEO analysis aid to check the quality of these links and also to keep an eye on the new ones.
Suppose a website which itself is low in trust and citation gs giving you the backlinks.
Will this add any value to the reputation of the website.
Of course not!
These are the poor quality backlinks which generally hampers the reputation of the website.
Taking the help of SEO analysis you can easily conclude which links are toxic and which are valuable to the website.
Low-quality links can also drive the website towards the link-based penalties.
To prevent the website from such penalties, SEO auditing can be a savior.
The value of SEO auditing is not winding here only.
Here is still some more to go.
Competition is getting tougher day by day.
But what is making your competitors rank higher than you?
This is the main concern.
The reason may be the backlinks also.
Surprised!
Here comes another usability of SEO auditing.
SEO analysis facilitates to identify the backlinks of your competitors as well.
You can easily spot from where are your competitors getting backlinks?
Additionally, you can check the domain authority and organic traffic of the website giving backlinks.
This will be a plus point to identify the authoritative websites.
Such kind of information can help you to get better rankings and replace the competitors.
Probably, you can get some better opportunities to get quality backlinks for your website.
Related Reading: Combat Google Penguin Algorithm Update And Improve Your Ranking
Figure out the errors of the website and fix them
Nothing can be perfect just in one go.
In this digital era, SEO has become the backbone of every new startup.
With the existence of SEO, the existence of SEO analysis also does matter.
There are various strategies to make the SEO actionable and productive.
And even after implementing every strategy the desired results are not achieved.
What is this?
This means that something is still there that is affecting the website’s health.
Also, it is becoming a hindrance in the way to improve the website ranking.
To spot such spoilers, SEO analysis is here.
Get every element checked deeply to pinpoint even the trivial issues of the website.
This will help to find the errors of the website and fix them.
Ultimately, ending up with the improved and SEO compatible version of the website.
Recognizing the issues at an early stage leads to quick repairing of the errors.
Hence, it is recommendable to go for frequent auditing of SEO.
Taking the help of SEO analysis, you can generate a well-defined SEO report.
This report will make you aware of each and every issue which is not at good for the health of the website.
Taking this report into consideration, necessary amendments can be made taking spotted errors into account.
It is a better move to give a timely check to the website.
Else, you never know which error will put an adverse effect on the website.
And, as time passes the ranking of the website will keep on deteriorating.
So, before the situation goes out of control, it is better to provide timely treatment to your SEO. At last, the results will be a healthy and productive website.
Check the activeness of account on social media
Social media has become a quite influencing platform to grab the people’s attention.
Its growing popularity has made it valuable for the SEO also.
The number of social shares states that your content is adding some value to the users.
And this the reason why people share content on social platforms.
So, a website that is on the way to search engine optimization must provide the users with social sharing options on their blog posts.
Under SEO auditing of a website, it is checked whether the blog posts have the social sharing option or not?
If options are not available, then it can be further added to make the SEO more powerful.
SEO analysis gives you the opportunity to check whether the website is linked with the social accounts or not?
Linking the website with social account makes the website more SEO compatible and help to augment the ranking in SERP.
Additionally, SEO auditing also checks the activeness of the social account as well.
Because being active on the social account is an effective way to connect with the audience and engage them.
Related Reading: Best Social Media Management Tools To Get More Engagement and Traffic
Helps in indexing of the web pages and website
Another most important role of SEO analysis is Indexing.
There is consistent production of the fresh content but still, your content is unable to secure a good position in the SERP.
This is one of the biggest disasters that hampers the visibility of the content.
Most probably it can be the indexing issue.
But this can be due to any reason and it’s quite strenuous to spot that specific reason.
In this concern, SEO analysis can be an effective solution.
It will help to check the various possibilities and reasons that can restrict the indexing of the website and webpage.
While auditing it will be checked:
- If there is any Noindex tag on webpage or website which is preventing it to be indexed.
- Whether the particular webpage or website is allowed or disallowed on the Robots.txt file
- In case the frequency of indexing a webpage or website is less then it can be due to — availability of less or no back links on the webpage or website.
Conclusion:
Every technique, strategy or service needs to be monitored to make it better day by day.
In the same manner, if due to SEO a website has secured a good position, it doesn’t mean that the position has become permanent.
It can change anytime.
This is because maybe your competitors is opting for SEO analysis to improve the website. Ultimately, it can outrank your website.
So, SEO auditing can be addressed as one of the most essential processes that helps to keep the SEO productivity alive.
Not only this, it helps to keep the SEO up-to-date by informing you what all is required in accordance to the algorithm updates.
So keep on making the SEO analysis and stay one step ahead of your competitors by making your website better day by day.
