Using artificial intelligence to remove border delays, cut costs and simplify customs procedures for post-Brexit trade

Jonathan Bowker
Advanced Analytica
Published in
2 min readJun 20, 2021

UK technology company Innovative Integrations Limited today launched “efreight” in the UK, an online platform designed in partnership with Swiss-based freight and logistics specialists efreight AG. Suitable for businesses from SME to large enterprise, efreight UK provides end-to-end tracking of shipments, real-time border clearance through an Intelligent Goods Movement System (IGMS) that automates declarations and communications with UK Customs systems.

Jonathan Bowker, CEO of Innovative Integrations, said: “Switzerland has a long history of trade on the edge of the European Union and the digitalisation of UK Customs. We are delighted to be working with efreight and being able to draw on the knowledge of its expertise. By bringing our Integrated Customs Automation System (ICAS) into the efreight cloud, we are able to help supply chains to systematically interact with the new UK Customs Systems. The efreight ICAS solution provides a configurable framework for automating UK customs clearance to slash costs of trading with UK”.

Philipp Muster, Managing partner of efreight AG and Director of the Swiss Shippers’ Council said: “We understood that our technology could provide the solutions to the UK’s post-Brexit border issues. By working together with Innovative Integrations, we will facilitate a frictionless flow of UK imports and exports. Through our collaboration, we will help businesses worldwide achieve cost savings of up to 80% on UK customs declarations and goods movements with a return on investment in under 8 months”.

The launch of the efreight ICAS solution solves a major problem affecting the post-Brexit border by exploiting AI and machine learning technology to enable frictionless trade and unlock the potential of the “Global Britain” brand.

Innovative Integrations Limited is a next generation data services company based in the UK that helps companies to transform the way they work with data and disruptive technology. The company is approved by HMRC to develop integrated Customs solutions using its proprietary data-engineering toolkit Ethel® and Integrated Customs Automation System (ICAS). The company automates customs procedures with AI and machine learning to build customised solutions to help businesses worldwide to seize the opportunities created by UK Free Trade Agreements.

efreight AG is a digital logistics solution provider based in Switzerland that has developed and operates the efreight cloud, a paperless logistics platform. The company offers consultancy services for automating the supply chain with digitalisation solutions deliver on the efreight cloud through a single online interface. The company was founded in 2017 by four Swiss industry associations (IG Air Cargo, SPEDLOGSWISS, Swiss Shippers’ Council and VNL) prior to its acquisition by its current owners.

To find out more, please contact: Jonathan Bowker, Head efreight UK

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Jonathan Bowker
Advanced Analytica

Jonathan Bowker is the CEO at Advanced Analytica and founder of the Dataperations.cloud