About Amazon’s Dash Button

Firstly can we all appreciate the innovative time to announce these new things, the day before April Fool’s Day. Whilst the whole world was preparing for Google and Facebook’s big wacky joke announcements, Amazon went and dropped a potentially huge product in its future. Marketing/ PR people take note: You want to stand out from the crowd? This is how.

Amazon’s Dash Button is painfully simple, it is a small physical button that links up to your Wifi and you place strategically around your house, in theory near the products you regularly order from Amazon. And just like magic, press the button when you're running out of said nearby product, Amazon will automatically order you some more, and it'll be on your doorstep in the next day or two.

At first most people thought it was a joke — surely no one would ever be that lazy? But then Amazon came out and confirmed that the Dash Button was real, and everyone thought about it a bit more and realised how amazing it is.

But why didn't we see this coming? We've all bought books from Amazon, and if you haven't bought books you must have bought something from their website. It’s scarily easy, right? a couple of clicks and you've bought something, it only takes one click when buying an ebook.

Of course Amazon were working on this, it makes perfect sense! Everyone bangs on about the IoT (Internet of Things), and we talk about this future where everything is connected to the internet, well this is Amazon making their play to connect your fridge, your washing machine and your microwave to the internet in the way that affects them: Through the stuff you buy: Just a click away.

The first gen Fire Phone may have been a bust, but if Amazon is good at one thing, it’s getting the stuff you need to your door efficiently and cheaply. This is just a natural extension of what Amazon Prime started, locking customers into buying more stuff from Amazon.

Thought experiment: What if this is only stage one? What if Amazon is working on a fridge which will automatically order food for you when you're getting low, eliminating the need for the click of the button. Your washing machine will order powder without asking you, and your cupboard will know when you’re going to run out of everything else. We know Amazon has the smarts for it, just look at the Amazon Echo.

They may not always turn over a profit every quarter, but you'd be a fool to not take Bezos and co seriously, as today they showed us the future of commerce, and that’s no joke.