Apple’s Real Plan Behind AirTags

Will Bapst
Adventures in Consumer Technology
3 min readJan 21, 2022

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Photo by Jonas Elia on Unsplash

Apple (NYSE: AAPL) has hardly ever had a problem making money. Take a look back at their fairly long history as a company and there are very few instances where they have struggled financially. Yes, in their early days, Jobs and Wozniak went through some difficult patches, and then there was the period when Jobs left Apple, but today, these instances are all in the company’s rearview mirror. Now, this doesn’t mean that every…

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