Business built live on Meerkat

Yesterday was the first day of CoffeeRush.me, currently known as coffeeondemand.launchrock.com. Trying concepts is nothing new at the Dojo. We are always thinking of better or new ways, creating hypotheses and running tests. What is new about this one is that we are doing it live on Meerkat.

Live on Meerkat is not the same as live on TV. Live on Meerkat is a interactive two way street. We are already starting to see some of the unique opportunities that this creates.

What is the business concept

The business concept that we are testing right now is on demand iced coffee delivered in ten minutes or less. We partnered with Jittery Johns for a 72 single serving bottle test.

What is the MVP (Minimal Viable Product) to test.

Jittery John agreed to provide us with 3 flavors dark, premixed with organic milk and premixed with organic milk and cane sugar. Our MVP e-commerce platform is an Eventbrite page, our CRM is an excel spreadsheet. To start we restricted all orders to 10 minute walk from @foundersdojo and allow a max of 15 orders per day. All orders must be placed between 8am and 2pm the same day and all orders are delivered between 1pm and 3pm the same day.

Yesterday David Grossblatt and I delivered about 15 drinks to 3 or 4 locations in the San Francisco over a few hours. We Meeerkat’d the entire event.

Several of our customers actually discovered us because they saw us on Meerkat.

At one point over 1000 people were watching us talk about our project while we delivered coffee throughout San Francisco.

There were hundreds of twitter comments and over 1800 people from around the world watched and contributed.

Hard to say if CoffeeRush.me, currently known as coffeeondemand.launchrock.com has a bright future. The first day was still pretty awesome. Hundreds of people gave us encouragement, ideas, smiles and love. Dave’s daughter Sarah wants to thank you for reading this post. Original post can be found at Founders Dojo blog