Here Are The Homescreens Of The Foodie, Couch Potato, Nomad, And Clean Freak


For the better part of the last two years, there have been so many great apps that have launched in order bridge the digital world and cross into the physical space. These are the “push-a-button-get-something” apps that you’ve come to know and love. Open up Uber, push a button, and a car shows up. Fire up the Instacart app, push a button, and peanut butter and jelly are delivered to your door. Launch the Handy app, use your thumbs for a few seconds, and you’re about to have a clean apartment.

All of the aforementioned companies are the leaders in their respective spaces. But what about their counterparts? Aren’t there other options, too?

You flippin’ bet there are.

Ok, I got a little bit obsessed. I’ve been watching the #homescreen trend take off, where people share a screenshot of their preferred apps publicly. I had a few minutes on my hands, so I asked myself,

“What would the homescreens of certain types of people look like?”

I think I figured it out. Here we go.

The Foodie

If your homescreen looks like this, you may be addicted to food. In your arsenal of culinary delights are some of the more established restaurant delivery services like GrubHub, Seamless, and EAT24, as well as newcomers like Fluc and Caviar. You’ve got WunWun & Postmates, who will pick up from just about anywhere, aside from any mountaintop cafes on Everest.

In addition to restaurant delivery, you’ve got the Three Musketeers of hunger fighting power that are Sprig, Munchery, and SpoonRocket. Instead of merely relaying restaurant food, these players cook delicious meals by the thousands in giant kitchens, and distribute throughout the city during meal times. And because sometimes you just crave a vegan slice of pizza from Whole Foods, you’ve even got Instacart as a weapon of choice. You’re The Foodie, and a full tummy is never more than a couple clicks away. Pepto Bismol, on the other hand, is a different story. See “The Couch Potato” below.

The Couch Potato

You’ve figured out how to ensure that aside from moving your car for weekly street sweeping, you’ll never have to actually drive anywhere. Why? Because instead of going to the store to buy you wares, the store comes to you. Goods from just about any merchant in your city, including favorites like Whole Foods, Costco, Target, and Trader Joe’s are never more than a few hours away. Instacart & Amazon Fresh deliver your groceries, Postmates and WunWun bring your artisan coffee beans, and Google Express brings you a 128 pack of toilet paper from Costco. You’re set for well over a week now!

When Friday rolls around, rest assured that even booze isn’t immune from the wrath of your thumb. Handles of Jack Daniels and are just a click away via Minibar, Delivery.com, and Drizly. And when you finally work up the courage to pilot your car to the nearest store, at least you won’t actually have to leave your car thanks to Curbside, who will meet you at your car with items you’ve requested from Target. You’re The Couch Potato, and you never have to put World of Warcraft on pause again to deal with that pesky nuisance that is reality.

The Nomad

If the thought of staying in any one spot for more than two hours sounds like purgatory, you might be The Nomad. You’re bouncing from party to party on Saturday nights, so you need Uber, Lyft, and Sidecar to lug you around. During weekdays, you are commuting using the much more cost effective, yet still easy and efficient services offered from Loup and Chariot. When you visit New York City, land of the taxi cabs, you use Flywheel and even Bandwagon to split the fare with others who dare to brave a cab ride with you.

For weekend errands, you use DriveNow, City Car Share, and Getaround to pick up a sweet set of wheels in just a few minutes. When the open road calls to you, you’re firing up RelayRides and Zipcar to go the distance. Maybe you’ll even pick up some passengers headed in the same direction using Zimride and Carma. You’ve even planned ahead for the little ones, you’ve got Shuddle in your back pocket for carting them around from soccer practice to trombone lessons.

The Clean Freak

If a single spec of dust in your apartment is unacceptable, your homescreen probably looks like this. You’ve got cleaning covered with Handy, Homejoy, and HouseCall. And because you split your time between San Francisco and Kansas City (who doesn’t!?), you’ve even got Zaarly ready to go.

But alas, clothes need cleaning, too. Since you are still partially convinced that Santa and his elves do the world’s laundry in their off-season, you don’t take a chance of debunking that myth by accidentally doing your own. Instead, you get dry cleaning and laundry picked up and delivered to your door. That’s where Cleanly, FlyCleaners, Delivery.com, and Rinse come into play.

Did I miss any apps, or any other personas? Tell me how you “push-a-button” via Twitter.

Also, we couldn’t list all of the players in the spaces, because some don’t have apps. If you are curious for the full(er) list, check out the following categories on Whttl: Ridesharing, Restaurant Delivery, Meal Delivery, House Cleaning, Carpooling, Renting Cars, Same Day Delivery, and Laundry/Dry Cleaning.

Greg Muender is the founder of Whttl, described as the “Kayak.com for startups.” Use it to find the sweet startups that have launched in your ZIP code and thus, #winatlife. Drop Greg a line via greg<at>whttl/dot/com or check him out on Twitter.

If you found value in this, it would be tremendous if you scrolled down a little further and clicked the “Recommend” button.


Originally published at blog.whttl.com on January 28, 2015.